Online Brands Need Brand Legitimacy & Brand Authenticity
Does your online brand have brand legitimacy & brand authenticity to ensure your brand reputation with the public? Establish your own brand legitimacy as part of your brand development.
Intellectual Property
Trademark Registration: 6 Reasons You Need One
A registered trademark serves as an insurance policy for online businesses. Do you need one for the names of your products or services? Here are six really good reasons your brand needs a trademark registration.
Exit Strategy and Entrepreneurial Mindset Video
An exit strategy goes hand in hand with launching your business. An entrepreneurial mindset includes an exit strategy as you grow. Attorney JP McAvoy shares how to build with the exit in mind.
The Kitchen Boulder v The Kitchen by Wolfgang Puck – a food fight
The Kitchen is suing to prevent Wolfgang Puck from registering the mark THE KITCHEN BY WOLFGANG PUCK. The Kitchen knives are sharpened and the dueling Chefs are ready for battle.
Understanding the Trademark Consent to Use Agreement
Trademark consent to use agreements are routinely used by trademark attorneys in proceedings to register trademarks before the U.S. Trademark Office. Such agreements are also called also called coexistence agreements, or live and let live agreements. The most famous example of a trademark consent to use agreement that was violated than that entered into in 1981 between The Beatles and Apple Computers.
Trade Dress Registration: Trade Dress Examples
Apple has created trade dress intellectual property and obtained a trade dress registration for more than its Apple trademark – the bitten apple. It also has a registered trademark, a trade dress registration for its Apple Store Design.
Internet Domain Bully aka Reverse Domain Name Hijacker
Not all third party registrants of domains containing a trademark are cybersquatters. Some are innocent domain owners. How does one recognize the innocent and how do they defend against over zealous trademark owners?
Protect Trade Secrets with Confidentiality Agreements
When it comes to protecting valuable company information, the greatest obstacle is often the business owner’s failure to establish and follow best practices in safeguarding trade secrets and confidential information. Get it in writing!
Trademark Clearinghouse: ICANN as Big Brother?
With over 620 (and counting) gTLD’s approved for launch by ICANN you need to know this. If you own a brand that matters, it’s time to register with the Trademark Clearinghouse . . .
Enhancing Your Brand Through Acquisition
There exists a tremendous opportunity for business owners to “build” proactively. How do you prepare your brand for sale as baby boomers read to retire . . .
