Brandaide: Sustain your Brand

Trademark Protection

Step 3 of the Brandaide 3-step process to register a trademark for online business

Maintain Trademark Protection for the Life of Your Brand

A trademark registration is the beginning of trademark protection. Maintaining trademark protection is an ongoing effort. Step 3 SUSTAIN® focuses upon maintain trademark protection for the life of your brand.  This includes establishing and monitoring valid trademark use in marketing and advertising materials. In short, your brand name could end up in the trademark graveyard.

Actions that SUSTAIN®  trademark protection include:
  • Establish brand guidelines to share with team members, affiliates, distributors and licensees to avoid loss of rights. This includes the risk that trademark protection is lost when a distinctive trademark becomes a generic trademark.
  • Maintaining registered trademarks, including timely payment of trademark maintenance fees.
  • Understanding when and how to trademark a name in foreign countries as your business expands internationally. Read: Trademark Registration Goes Global.
  • Monitoring the market for trademark infringements of your Trademark infringement examples include new application filings that are a violation of your rights, use of your trademark in domain names for related goods or services, trademark infringement on third party sites and in social media; counterfeit goods containing your registered trademark. Read: 5 Steps to Trademark Monitoring.
Would you like to SUSTAIN® your trademark protection for the long term, and are interested in becoming our client?
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Become our Client

  • Are you ready to be seen and heard in the noisy online world?
  • Bulletproof your online business with a distinctive USPTO trademark.
  • Create valuable Intellectual Property that grows business value.

Our mission: To make sure you

Select | Secure | Sustain your Trademark

a brand and a business that’s
BUILT TO LAST.

Our services are relationship driven. We serve clients who wish to engage a trusted advisor to help grow and protect their business.
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