Maintain Trademark Protection for the Life of Your Brand
A trademark registration is the beginning of trademark protection. Maintaining trademark protection is an ongoing effort. Step 3 SUSTAIN™ focuses upon maintain trademark protection for the life of your brand. This includes establishing and monitoring valid trademark use in marketing and advertising materials. In short, your brand name could end up in the trademark graveyard.
Actions that SUSTAIN™ trademark protection include:
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Brand Owners’ Guide to Trademark Use
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