Every business needs a legal and business structure, both for day-to-day operations as well as a business exit strategy. A business exit strategy is often associated with building the company with a future sale in mind. Yes, there are other reasons for a business structure, one that contemplates not only business operations and insulation from liability, but also provide for sudden departures of shareholders or members due to death, illness, or withdrawal.
Build Your Brand
In this episode, Cheryl and Alex Mandossian discuss: Storytelling for people who hate to sell. How to turn objections into questions into answers that solve the problems faced by customers. The value of telling the business owner’s origin story. Using case studies as client stories to showcase the value of the offer.
In this episode, Cheryl and Patti Mara discuss: The inherent value of a thoughtfully designed and delivered customer experience.
How Patti works with business owners and their teams to shift mindset and create solutions for their target audience. Customer service as brand differentiator. The four steps of Patti’s “absolutions recipe” to create a great customer service experience.
Cheryl and Kyle Hermans reunite to consider the true meaning of the term brand, and how branding has expanded to include the brand relationship to the consumer. The pressures of building a brand in the digital age. branding as means of building community and customer engagement. Kyle’s work in bringing different aspects of an organization together to create collective problem-solving.
Patricia Crane discusses how building a global brand workshop for Hay House founder Louise Hay built Brand Extension. Creating the HEAL YOUR LIFE trademark for global workshop leaders. Extending the legacy and global reach of the brand through trademark licensing. Licensing as a means of establishing greater professionalism and credibility in trainings.