Create and Register a Trademarkable Brand in six steps. The steps you take before you file determine your success, and include performing a trademark search, and finding a professional who...

HOW TO HIRE AN INDEPENDENT CONTRACTOR vs EMPLOYEE   by Talmar Anderson, Boss Actions & Cheryl Hodgson, Attorney & Founder of Brandaide   Many business owners engage companies and individuals...

For a family business, create an LLC or corporate business structure, combined with a family trust for succession planning. Here are 3-Tips for combining business structure with succession planning for...

Every business needs a legal and business structure, both for day-to-day operations as well as a business exit strategy. A business exit strategy is often associated with building the company...

Does your online brand have brand legitimacy & brand authenticity to ensure your brand reputation with the public? Establish your own brand legitimacy as part of your brand development.

In this episode, Cheryl and Steve Olsher discuss: Starting a podcast and Steve’s revolution and evolution in the podcasting space. The ascending spiral of popularity. Why podcast guests can expand...

In this episode, Cheryl and Jason discuss: How to customize your business to work with your strengths. Audience targeting to find your ideal client. Finding the right agency to help...

In this episode, Cheryl and Alex Mandossian discuss: Storytelling for people who hate to sell. How to turn objections into questions into answers that solve the problems faced by customers....

Doug reveals the vision for the Nice Guys in business brand. Doug's start in podcasting and the creation of his Turnkey Podcast production company. The value of podcasting as a...

Angeles Echols shares the journey to build All Access, the EYM online learning platform that features tutoring services. Two of her graduates Todd and Adam lead the journey. All Access...

The EYM mentoring program has changed outcomes for thousands of at-risk youth. College Prep? 85% of EYM kids graduate from a 4-year college!

Early Internet marketers disseminated misinformation leaving many Internet businesses with weak or no brand protection.  Marketers in their quest to secure easy search rankings, as well as domain resellers seeking...