Select your Brand

Trademark Registration Process

Step 1 Select trademark registration online trademark application

Plan for Success

registered trademark, descriptive trademark

FREE GUIDE
TO TRADEMARK SELECTION

BE MEMORABLE...
MAKE THE RIGHT CHOICE!

Hint—Five choices and two are really bad.

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Between 65-70% of all trademark applications receive a first refusal called an Office Action. For this reason, before you trademark a name and logo, do some pre-filing planning to avoid rejection. Follow Step 1 of our trademark registration process SELECT™. The SELECT™ step focuses upon actions designed to maximize your chances of success when you file to trademark a name and logo.

How to trademark a name includes performing a trademark search and using the SELECT™ process to choose a name that qualifies for brand protection. And, avoid choosing a descriptive trademark or a generic trademark. Instead, create a fanciful trademark or an arbitrary trademark.

To begin your journey to a business and brand that’s BUILT TO LAST, take our Registration Ready Quiz in Step 2.  You will learn if your brand is ready to file a USPTO trademark application. We’ll send a custom report outlining your next steps to successful trademark registration.

trademark process trademark registration search

FREE GUIDE

BE MEMORABLE
Choose a Brand Name You Can Register as a Trademark

Become our Client

Our mission: To make sure you

Select | Secure | Sustain your Trademark

a brand and a business that’s
BUILT TO LAST.

Our services are relationship driven. We serve clients who wish to engage a trusted advisor to help grow and protect their business.

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International Trademark Registration

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Thinking of registering a global trademark for your business? Get your free step-by-step guide to brand protection in international markets, prepared by a leading international trademark attorney today.




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Follow the Rules of Trademark Use in Marketing and Media to Maintain Trademark Rights

Cheryl’s Brand Owners’ Guide to Trademark Use reveals how to establish lawful trademark use necessary to register a trademark and to sustain trademark protection.



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Start Your Trademark Journey the Right Way

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