Between 65-70% of all trademark applications receive a first refusal called an Office Action. For this reason, before you trademark a name and logo, do some pre-filing planning to avoid rejection. Follow Step 1 of our trademark registration process SELECT^®. The SELECT^® step focuses upon actions designed to maximize your chances of success when you file to trademark a name and logo.

How to trademark a name includes performing a trademark search and using the SELECT^® process to choose a name that qualifies for brand protection. And, avoid choosing a descriptive trademark or a generic trademark. Instead, create a fanciful trademark or an arbitrary trademark.