Select | Secure | Sustain^®

For a family business, create an LLC or corporate business structure, combined with a family trust for succession planning. Here are 3-Tips for combining business structure with succession planning for...

Does your online brand have brand legitimacy & brand authenticity to ensure your brand reputation with the public? Establish your own brand legitimacy as part of your brand development.

Early Internet marketers disseminated misinformation leaving many Internet businesses with weak or no brand protection.  Marketers in their quest to secure easy search rankings, as well as domain resellers seeking...

How to Trademark a Name in the UK? There are two ways to file. File using the Madrid Protocol based upon your U.S. registration, or file directly using an international...

A registered trademark serves as an insurance policy for online businesses. Do you need one for the names of your products or services? Here are six really good reasons your...

How to Trademark a Name in Canada? There are two different filing options. The first is to file using Brandaide Int'l trademark attorneys, or to file directly using the Madrid...

Brand development includes three pillars or legs--Create. Build. Protect. Each is separate, yet interrelated and equally important. Ignore one, and you’re left with a two-legged stool, wobbly to say the...

Most new brand owners perform a registered trademark search to make sure they don’t get sued by a third party. This is most important. And, there are other equally important benefits...

Brand guidelines are an essential part of sustaining brand protection. Creating an effective brand guide begins with proper trademark use by the brand owner, lest rights are lost. A brand...