Vaccinate Your Brand
HOW TO HIRE AN INDEPENDENT CONTRACTOR vs EMPLOYEE by Talmar Anderson, Boss Actions & Cheryl Hodgson, Attorney & Founder of Brandaide Many business owners engage companies and individuals for part-time and project work by hiring 1099 independent contractors, or freelancers. The more modern lingo is the “gig worker” for the gig economy. When […]
1099 Independent Contractor Read More »
Does your online brand have brand legitimacy & brand authenticity to ensure your brand reputation with the public? Establish your own brand legitimacy as part of your brand development.
Online Brands Need Brand Legitimacy & Brand Authenticity Read More »
Early Internet marketers disseminated misinformation leaving many Internet businesses with weak or no brand protection. Marketers in their quest to secure easy search rankings, as well as domain resellers seeking to drive up prices, failed to communicate this important message: A generic term will never be a trademark or brand for the product or service being sold.
Trademark Domain Name Like Hotels.com – Smart? Read More »
How to Trademark a Name in the UK? There are two ways to file. File using the Madrid Protocol based upon your U.S. registration, or file directly using an international trademark attorney. Which one should you choose?
How to Trademark a Name in UK Read More »
A registered trademark serves as an insurance policy for online businesses. Do you need one for the names of your products or services? Here are six really good reasons your brand needs a trademark registration.
Trademark Registration: 6 Reasons You Need One Read More »
How to Trademark a Name in Canada? There are two different filing options. The first is to file using Brandaide Int’l trademark attorneys, or to file directly using the Madrid Protocol. Which one should you choose?
How to Trademark a Name in Canada Read More »
Brand guidelines are an essential part of sustaining brand protection. Creating an effective brand guide begins with proper trademark use by the brand owner, lest rights are lost. A brand guide instructs team members and licensees on use of trademarks in media and in marketing and advertising.
Brand Guidelines Inform Trademark Use Read More »
There are three doors to file a USPTO trademark application. Whether you file on your own or hire a trademark attorney, it’s helpful to understand the three common ways to file your USPTO trademark, and the procedures used by the Trademark Office to decide if your UPSTO trademark application will be approved. The three ways include the Intent to Use Trademark Application, the Actual Use application, and for foreign applicants, to file using an existing foreign trademark application or registration as the basis for a USPTO trademark. The Intent to Use Trademark requires a second step, namely to file a Statement of Use Trademark.
Three Ways to File a USPTO Trademark Read More »
The Madrid Protocol is designed to reduce complexities of obtaining international trademark registrations. At first blush, filing for a Madrid Protocol trademark may seem the smart way to go. However, experience has shown that’s not always true.
Madrid Protocol Trademark Registration Traps Read More »
Trademark consent to use agreements are routinely used by trademark attorneys in proceedings to register trademarks before the U.S. Trademark Office. Such agreements are also called also called coexistence agreements, or live and let live agreements. The most famous example of a trademark consent to use agreement that was violated than that entered into in 1981 between The Beatles and Apple Computers.
Understanding the Trademark Consent to Use Agreement Read More »
