Brandaide Blog

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A Trademarkable Brand in Six Steps

Create and Register a Trademarkable Brand in six steps. The steps you take before you file determine your success, and include performing a trademark search, and finding a professional who can help you understand the potential risks and liabilities associated with your brand

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1099 Independent Contractor

HOW TO HIRE AN INDEPENDENT CONTRACTOR vs EMPLOYEE   by Talmar Anderson, Boss Actions & Cheryl Hodgson, Attorney & Founder of Brandaide   Many business owners engage companies and individuals for part-time and project work by hiring 1099 independent contractors, or freelancers. The more modern lingo is the “gig worker” for the gig economy. When

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Business Structure & Exit Strategy For Your Business

Every business needs a legal and business structure, both for day-to-day operations as well as a business exit strategy. A business exit strategy is often associated with building the company with a future sale in mind. Yes, there are other reasons for a business structure, one that contemplates not only business operations and insulation from liability, but also provide for sudden departures of shareholders or members due to death, illness, or withdrawal.

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Trademark Domain Name Like Hotels.com – Smart?

Early Internet marketers disseminated misinformation leaving many Internet businesses with weak or no brand protection.  Marketers in their quest to secure easy search rankings, as well as domain resellers seeking to drive up prices, failed to communicate this important message: A generic term will never be a trademark or brand for the product or service being sold.

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