Brand Conversations
The Gap’s Kyle Hermans on Brand Innovation
This is the first in a series of excerpts from my interview with Kyle Hermans, for the forthcoming book Brandaide--A Blueprint for the Brand CEO. Kyle offers a rare glimpse...
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BLUE IVY the Brand
Blue Ivy Carter found herself the subject of trademark applications to register name, almost from the day she was born. The only problem was, Beyonce and Jay-Z were busy, so...
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How to Trademark a Website
There are many businesses now who do not have a physical location at all. They're strictly an Internet business. They sell only by internet. Then the question becomes what constitutes...
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Keep Calm and Carry On
Trademark lawyers Bill Finkelstein and Cheryl Hodgson discuss registration of ubiquitous terms like "Keep Calm and Carry On" . . .
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Startup? Register a Trademark
Should a startup register a trademark? How does one actually acquire trademark rights. . .?
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Why Are Pepsi and Apple Good Trademarks?
Why are Pepsi and Apple are good trademarks? Bill and Cheryl discuss why & what you can learn . . .
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How to Choose a Good Trademark
Before launching a new product or service, take some some to make certain you have chosen a good trademark. The new brand owner wants the mark to be . ....
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Trademark Registration for Local Business (video)
Trademark experts Cheryl Hodgson and Bill Finkelstein discuss whether a local business needs a trademark registration. As a country of small local shopkeepers, the US by tradition grants some protection...
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Brand with Personal Relationships (video)
CH: Jonathan, the personal brand transcends what we actually do for a living. JF: It should yes, absolutely. CH: And it really relates to a quality of some sort. It...
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