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Protect Your Brand Globally with
International Trademark Registration


Do you need an International Trademark Registration?


Whether you need a European trademark or want need to trademark a name in Canada, don’t wake up to find out someone else registered your trademark in a key foreign market. The International Brandaide trademark team is ready and has years of expertise in local territories around the world.  Need to know how to trademark a name in the UK? Our expert trademark attorneys around the globe are here when you need them.

Have one “or more”?

Then it’s time to get protected.

Register your trademarks around the globe with our team of International Foreign Associates. Download our FREE GUIDE to brand protection in international markets.

Frequently Asked Questions


There are multiple ways to file for an international trademark including a European trademark. A strategy and plan before filing is an important first step. Learn about the different ways to file for international trademark protection.

5 Reasons to Secure International Trademark Registration

Do your stakeholders include one or more of the following?

  • Foreign distributors
  • International licensees
  • Sales to foreign clients
  • Overseas manufacturers
  • Risk of Counterfeit goods

Then it may be time to go global with the Groove IP Network of Trademark Professionals. If you found it interesting read our post “The Book that Launched a Global Brand.”

Should you use the Madrid Protocol for an International Trademark Registration?

There are various treaties that can simplify the process of obtaining an international trademark registration. The Madrid Protocol allows you file an international trademark registration through the U.S. Trademark Office. There are disadvantages to filing from the U.S. Trademark Office using the Madrid Protocol. While the Madrid Protocol may seem the easiest, it can often be more costly than a direct filing. Our post “Madrid Protocol Trademark: Registration Traps.” will give you more information. 

People often ask How to Register a Name in Canada. For international trademark in all countries, we compare filing methods and find that a direct fling is often cheaper and faster especially if only seeking protection for one or two countries. We will decide if Madrid Protocol or a direct filing is best for your business. Understand the treaty basics and review these international registration case studies.

What is a European Trademark?

An EU Trademark is a European Union Trademark. There are now 26 counties in the European Union (now that UK has left due to Brexit). The EU Trademark system offers one centralized filing for a trademark registration for all member countries (subject to the mark being available in all member countries).


This means you are protected for future expansion in 26 countries for less than double the cost of filing for one country!

Why is a European Trademark the best deal in the world for securing an International Trademark?

As discussed earlier, with an EU Trademark, you can secure protection in 26 countries for one flat fee, in one filing. Most important, when you file for an EU Trademark, we are able to provide your online business and products with a wider scope of protection. For U.S. applicants, a Madrid Protocol application is limited to the goods and services registered in the U.S.


There is no such limit when filing directly for an EU Trademark. Because there is no requirement that you prove use to obtain the registration, you can claim a broader range of goods and services to pre-empt later users from getting to close to your protected goods and services.

International Trademark searches begin with a review of the EUIPO and the WIPO databases.  The databases are a great starting point for countries in the European Union.


However, the information for filings in Asian and Latin American countries is limited and will require a local search in the countries where you intend to file for an International Trademark.

How much does it cost to file an International Trademark registration?

Each country sets its own government filing fees. Trademark filing fees also vary based upon the number of International Classes for which you file. There is typically a filing fee for each class. Each foreign firm also sets its own fee schedule. For these reasons, we can’t quote an exact fee until we schedule a planning session. Once we know your needs, we can then give you an accurate estimate of costs and fees, and help you create a strategy and budget that works for you. Click the link below to schedule your planning session today.

Are you a foreign applicant that needs to respond to a U.S. office action?

Our firm assists foreign (non-U.S. applicants) who file using the Madrid Protocol and designated the U.S. in their International Application. If you receive a U.S. Trademark Office Action, you are required to engage a qualified U.S. trademark attorney to respond to the Office Action. Learn more about registering your trademark in the U.S. If you found it interesting read our  Foreign Brand Owner’s Guide to U.S. Trademark Registration.


Many of these Office Actions are fairly simple in the required response, particularly those dealing with differences in the descriptions of goods and services. Where there is a refusal to register based upon a prior pending application or existing registration, more in-depth review and analysis is required.

Have a U.S. Trademark Office Action with a refusal of your Madrid Protocol application? Contact us to schedule a review of your Office Action.

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Brand Going Global?

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Nine Costly Myths About Trademark Registration


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It’s what you didn’t know to think about that gets you every time!

Guide to Trademark Registration Services

Get this FREE GUIDE today, and you will learn:

  • 6 Reasons your application will be refused
  • 7 Must-ask questions when hiring non-legal filing services
  • 6 Registration rip-offs to avoid

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Follow the Rules of Trademark Use in Marketing and Media to Maintain Trademark Rights

Cheryl’s Brand Owners’ Guide to Trademark Use reveals how to establish lawful trademark use necessary to register a trademark and to sustain trademark protection.

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Can You Protect What You Select?


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Start Your Trademark Journey the Right Way


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