Create | Build | Protect

In this episode, Cheryl and Jason discuss: How to customize your business to work with your strengths. Audience targeting to find your ideal client. Finding the right agency to help...

In this episode, Cheryl and Alex Mandossian discuss: Storytelling for people who hate to sell. How to turn objections into questions into answers that solve the problems faced by customers....

Doug reveals the vision for the Nice Guys in business brand. Doug's start in podcasting and the creation of his Turnkey Podcast production company. The value of podcasting as a...

Early Internet marketers disseminated misinformation leaving many Internet businesses with weak or no brand protection.  Marketers in their quest to secure easy search rankings, as well as domain resellers seeking...

How to Trademark a Name in the UK? There are two ways to file. File using the Madrid Protocol based upon your U.S. registration, or file directly using an international...

A registered trademark serves as an insurance policy for online businesses. Do you need one for the names of your products or services? Here are six really good reasons your...

How to Trademark a Name in Canada? There are two different filing options. The first is to file using Brandaide Int'l trademark attorneys, or to file directly using the Madrid...

Brand guidelines are an essential part of sustaining brand protection. Creating an effective brand guide begins with proper trademark use by the brand owner, lest rights are lost. A brand...

Joel Bauer shares the importance of truth and authenticity in branding yourself and your business. The Money Matrix is the vehicle for connection to your audience.