Create and Register a Trademarkable Brand in six steps. The steps you take before you file determine your success, and include performing a trademark search, and finding a professional who can help you understand the potential risks and liabilities associated with your brand
A Trademarkable Brand in Six Steps Read More »
Does your online brand have brand legitimacy & brand authenticity to ensure your brand reputation with the public? Establish your own brand legitimacy as part of your brand development.
Online Brands Need Brand Legitimacy & Brand Authenticity Read More »
Brand development includes three pillars or legs–Create. Build. Protect. Each is separate, yet interrelated and equally important. Ignore one, and you’re left with a two-legged stool, wobbly to say the least.
Brand Development Has Three Legs Read More »
Brand guidelines are an essential part of sustaining brand protection. Creating an effective brand guide begins with proper trademark use by the brand owner, lest rights are lost. A brand guide instructs team members and licensees on use of trademarks in media and in marketing and advertising.
Brand Guidelines Inform Trademark Use Read More »
Learn how & why the personal brand can become a registered trademark. What goods and services can be registered? A registered trademark protects against cyber squatting, domain infringement & social media listings.
Personal Brands as Registered Trademarks Read More »
What does it take to be a breakthrough brand into’s market place? Learn from those who made Interbrand’s inaugural list of breakthrough brands. Is your brand on track to make the cut?
Breakthrough Brand: Learn How to Build Yours Read More »
Should you seek a trademark registration for a hashtag, and what does it take to successfully register? Here’s what you need to know to obtain a registered trademark for a #hashtag
How to trademark a hashtag #hashtag #®trademark Read More »
