Online Brands Need Brand Legitimacy & Brand Authenticity
Does your online brand have brand legitimacy & brand authenticity to ensure your brand reputation with the public? Establish your own brand legitimacy as part of your brand development.
Sustain Your Brand
Brand Guidelines Inform Trademark Use
Brand guidelines are an essential part of sustaining brand protection. Creating an effective brand guide begins with proper trademark use by the brand owner, lest rights are lost. A brand guide instructs team members and licensees on use of trademarks in media and in marketing and advertising.
Understanding the Trademark Consent to Use Agreement
Trademark consent to use agreements are routinely used by trademark attorneys in proceedings to register trademarks before the U.S. Trademark Office. Such agreements are also called also called coexistence agreements, or live and let live agreements. The most famous example of a trademark consent to use agreement that was violated than that entered into in 1981 between The Beatles and Apple Computers.
Generic Trademark: The Trademark Graveyard
A trademark that falls victim to genericide is referred to as a generic trademark. This by definition is an oxymoron, since a generic term can never be a trademark. Generic trademarks are those that end up in the trademark graveyard alongside asprin, cellophane, and pilates, to name a few.
Cyber Security for your Trademarks
Cyber security for registered trademarks is now available by registering with the Trademark Clearinghouse. Are your trademarks secure from online thieves?
Protect Trade Secrets with Confidentiality Agreements
When it comes to protecting valuable company information, the greatest obstacle is often the business owner’s failure to establish and follow best practices in safeguarding trade secrets and confidential information. Get it in writing!
Survey Monkey is not the Path to Brand Innovation
Before joining The Gap Brands late in 2014, Kyle spent years traveling the globe facilitating teams to solve problems, crafting solutions, and maintaining relevancy to consumers. In a candid conversation, Kyle shared an experience of getting down with consumers in their homes and offices, where he looks for clues that lead to break throughs for the brands he represents.
5 Steps to Trademark Monitoring (Easy)
Trademark registration is only the starting point in maintaining legal rights in a brand name. Trademark monitoring includes implementation of brand protection strategies to reduce risk and liability that result from unattended counterfeiting, diversion, tampering, and theft.
5 Things to Do In Case of Domain Hijacking
You just awoke to find your domain name has been hijacked and your website is down, your site replaced by ads for sexual performance enhancing products. Your domain is now owned by an individual in Thailand with a phony name and address.
Or, perhaps you operate a successful on line business in the U.S. and learn someone in Australia has copied your entire site, and launched an Australian version of the site as their own, using your trademark in the domain but with an .au ending?
Create a Social Media Policy in Web 2.0
Join global trademark practitioners in a roundtable as they discuss how create a resilient social media strategy for your brand. What are the fundamental elements to include in an internal social media policy and how should these polices be communicated to staff?
