Sustain Your Brand

check if your domain name was really hijacked

5 Things to Do In Case of Domain Hijacking

Brand Wars, Brandaide Blog, Sustain Your Brand /

You just awoke to find your domain name has been hijacked and your website is down, your site replaced by ads for sexual performance enhancing products. Your domain is now owned by an individual in Thailand with a phony name and address.

Or, perhaps you operate a successful on line business in the U.S. and learn someone in Australia has copied your entire site, and launched an Australian version of the site as their own, using your trademark in the domain but with an .au ending?

5 Things to Do In Case of Domain Hijacking Read More »

brand loyalty

Consumer Switch: How’s your Brand Loyalty?

Brand Innovation, Brandaide Blog, Sustain Your Brand /

Consumer loyalty is the behaviour of consistent purchasing of a brand over an extended period of time, measured as a proportion of times a consumer choses the same brand compared to other brands in the same category. Consumer loyalty is, quite rightly, seen as the key to a successful product and business. However, sometimes, even the best quality product does not garner the loyalty it deserves; and even advertising a product may only result in a short-term spike in sales, and may do little to stop consumers from switching to other brands over time.

Consumer Switch: How’s your Brand Loyalty? Read More »

social media policy

Is a Social Media Policy Needed for your Brand?

Brandaide Blog, Select | Secure | Sustain, Sustain Your Brand /

The Internet has been abuzz with warnings that every company should have a written Social Media policy. These warnings have more recently been followed by equally compelling, but contradictory advice that Social Media policies are not worth the time and money, and aren’t enforceable anyway. So what’s a mindful company trying to do the right thing, to do?

Is a Social Media Policy Needed for your Brand? Read More »