Early Internet marketers disseminated misinformation leaving many Internet businesses with weak or no brand protection. Marketers in their quest to secure easy search rankings, as well as domain resellers seeking to drive up prices, failed to communicate this important message: A generic term will never be a trademark or brand for the product or service being sold.
Trademark Domain Name Like Hotels.com – Smart? Read More »
Brand development includes three pillars or legs–Create. Build. Protect. Each is separate, yet interrelated and equally important. Ignore one, and you’re left with a two-legged stool, wobbly to say the least.
Brand Development Has Three Legs Read More »
There are three doors to file a USPTO trademark application. Whether you file on your own or hire a trademark attorney, it’s helpful to understand the three common ways to file your USPTO trademark, and the procedures used by the Trademark Office to decide if your UPSTO trademark application will be approved. The three ways include the Intent to Use Trademark Application, the Actual Use application, and for foreign applicants, to file using an existing foreign trademark application or registration as the basis for a USPTO trademark. The Intent to Use Trademark requires a second step, namely to file a Statement of Use Trademark.
Three Ways to File a USPTO Trademark Read More »
What does it take to be a breakthrough brand into’s market place? Learn from those who made Interbrand’s inaugural list of breakthrough brands. Is your brand on track to make the cut?
Breakthrough Brand: Learn How to Build Yours Read More »
Should you seek a trademark registration for a hashtag, and what does it take to successfully register? Here’s what you need to know to obtain a registered trademark for a #hashtag
How to trademark a hashtag #hashtag #®trademark Read More »
How does one secure a trademark for artist names, or names of music groups for musical recordings or videos? The general rule is that neither an author’s name nor a group or individual’s cannot be protected for books or musical recordings for a single work.
Trademark for Artist Names Read More »
Use the brand lens to ask how each management decision you make will affect your brand. If you have a strong brand strategy – one that you believe in – then, by all means, make the decision that will do the most to help you keep your brand promise.
Brand Marketing Viewed Through the Brand Lens Read More »
Before joining The Gap Brands late in 2014, Kyle spent years traveling the globe facilitating teams to solve problems, crafting solutions, and maintaining relevancy to consumers. In a candid conversation, Kyle shared an experience of getting down with consumers in their homes and offices, where he looks for clues that lead to break throughs for the brands he represents.
Survey Monkey is not the Path to Brand Innovation Read More »