Learn how & why the personal brand can become a registered trademark. What goods and services can be registered? A registered trademark protects against cyber squatting, domain infringement & social media listings.
This is the first in a series of excerpts from my interview with Kyle Hermans, for the forthcoming book Brandaide–A Blueprint for the Brand CEO. Kyle offers a rare glimpse into the world of a real life brand innovation master. Kyle Hermans travels the globe leading a diverse array of global brand owners in solving problems. Kyle facilitates brands and their leaders to creative breakthrough, and to innovate. We ask, what does the word “innovation” really mean?
CH: Jonathan, the personal brand transcends what we actually do for a living.
JF: It should yes, absolutely.
CH: And it really relates to a quality of some sort. It could be something to do with a personal characteristic or something physically and it could be integrity, a personal character: we associate that for example with Colin Powell (integrity). Someone like Margaret Thatcher was known as “The Iron Lady.”