Learn how & why the personal brand can become a registered trademark. What goods and services can be registered? A registered trademark protects against cyber squatting, domain infringement & social media listings.
Personal Brands as Registered Trademarks Read More »
This is the first in a series of excerpts from my interview with Kyle Hermans, for the forthcoming book Brandaide–A Blueprint for the Brand CEO. Kyle offers a rare glimpse into the world of a real life brand innovation master. Kyle Hermans travels the globe leading a diverse array of global brand owners in solving problems. Kyle facilitates brands and their leaders to creative breakthrough, and to innovate. We ask, what does the word “innovation” really mean?
The Gap’s Kyle Hermans on Brand Innovation Read More »
Blue Ivy Carter found herself the subject of trademark applications to register name, almost from the day she was born. The only problem was, Beyonce and Jay-Z were busy, so their lawyers intervened.
BLUE IVY the Brand Read More »
There are many businesses now who do not have a physical location at all. They’re strictly an Internet business. They sell only by internet. Then the question becomes what constitutes the actual proper use that qualifies for a federal trademark when you’re just on the Internet?
How to Trademark a Website Read More »
Trademark lawyers Bill Finkelstein and Cheryl Hodgson discuss registration of ubiquitous terms like “Keep Calm and Carry On” . . .
Keep Calm and Carry On Read More »
Should a startup register a trademark? How does one actually acquire trademark rights. . .?
Startup? Register a Trademark Read More »
Why are Pepsi and Apple are good trademarks? Bill and Cheryl discuss why & what you can learn . . .
Why Are Pepsi and Apple Good Trademarks? Read More »
Before launching a new product or service, take some some to make certain you have chosen a good trademark. The new brand owner wants the mark to be . . .
How to Choose a Good Trademark Read More »
Trademark experts Cheryl Hodgson and Bill Finkelstein discuss whether a local business needs a trademark registration. As a country of small local shopkeepers, the US by tradition grants some protection without a registration. But don’t rely upon that if you sell in more than one state.
Trademark Registration for Local Business (video) Read More »
CH: Jonathan, the personal brand transcends what we actually do for a living.
JF: It should yes, absolutely.
CH: And it really relates to a quality of some sort. It could be something to do with a personal characteristic or something physically and it could be integrity, a personal character: we associate that for example with Colin Powell (integrity). Someone like Margaret Thatcher was known as “The Iron Lady.”
Brand with Personal Relationships (video) Read More »
