Many organizations have brand values, yet few manage to make them real for their own teams, in a way that enables the team to bring these values alive for customers. While most brand owners see training as the solution, all too often, training can actually become part of the problem. Here’s why:
Brand Experience Comes Alive-Through People Read More »
A tone of voice is not what you say, but how you say it. Do you know the tone of voice of your brand. . .
Do You Know Your Brand Voice? Read More »
Why are Pepsi and Apple are good trademarks? Bill and Cheryl discuss why & what you can learn . . .
Why Are Pepsi and Apple Good Trademarks? Read More »
“Even a great brand needs investment and caring if it’s going to retain its relevance and vitality.” These words were echoed by Steve Jobs when he introduced the Apple Think Different campaign a few years back.
Apple: Steve Jobs Talks Branding Read More »
Consumer loyalty is the behaviour of consistent purchasing of a brand over an extended period of time, measured as a proportion of times a consumer choses the same brand compared to other brands in the same category. Consumer loyalty is, quite rightly, seen as the key to a successful product and business. However, sometimes, even the best quality product does not garner the loyalty it deserves; and even advertising a product may only result in a short-term spike in sales, and may do little to stop consumers from switching to other brands over time.
Consumer Switch: How’s your Brand Loyalty? Read More »
Related in that both Jim Cramer and Perez Hilton are iconic personal brands to their respective audiences, brands launched on the Internet and leveraged into off-line profitable empires. Personal brands are no less valuable or profitable than pure product brands.
Perez Hilton & Jim Cramer: Related? Read More »
Why is Branding Important? Branding is vital to the survival of almost any online business. Branding includes the thoughts and emotions that are triggered in the consumer when they see your product or interact with your brand. Another reason why branding is important is that brand names, and logos are brand ambassadors for your business.
Brand Protection -Top 10 Mistakes to Avoid Read More »
Contributors Kyle Hermans and Cheryl Hodgson discuss the AFLAC duck as a case study in brand building. Can emerging brands learn from a boring insurance company that changed its destiny with a brand driving duck? Was it a wise branding choice?
AFLAC Quacker Drives a Brand to Fame & Fortune Read More »
The Internet has been abuzz with warnings that every company should have a written Social Media policy. These warnings have more recently been