Marketing

Brand strategy to maintain trademark registrations and avoid genericide

Professional Service Brands (video)

Brand Conversations, Branding, Personal Brands /

CH: Jonathan, what is it about building a service brand that is more difficult than dealing with a consumer brand?

JF: With consumer brands, all of us can immediately see the product that’s being sold and it’s not the sales person who’s responsible necessarily for selling us or winning over the purchase, it’s the product that we’re buying. With professional services, we look at the professional as the intangible product. It’s the person who is delivering the service, it’s the person that we can engage with, and because none of us are alike, it makes that individual kind of a moving target.

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federal trademark search Tiffany Blue

Federal Trademark Search: Naming Your Baby Brand

Brandaide Blog, Choosing Brand Names, Select Your Brand /

In a rush of excitement to launch a new product or business, it’s easy to forget that selection of a trademark is not the same as naming a baby. It’s easy to understand why you can’t choose a famous trademark like TIFFANY or TIFFANY BLUE. The selection of a great trademark requires investigation, including a federal trademark search. Begin with Step 1 SELECT, of the Brandaide 3-step trademark process.

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