Create and Register a Trademarkable Brand in six steps. The steps you take before you file determine your success, and include performing a trademark search, and finding a professional who can help you understand the potential risks and liabilities associated with your brand
A Trademarkable Brand in Six Steps Read More »
Most new brand owners perform a registered trademark search to make sure they don’t get sued by a third party. This is most important. And, there are other equally important benefits to performing a trademark business name search. A trademark search provides a detailed picture of the competitive landscape for the goods or services you plan to sell and serve as a road map for future brand expansion.
A Registered Trademark Search is Important [2021] Read More »
A trademark that falls victim to genericide is referred to as a generic trademark. This by definition is an oxymoron, since a generic term can never be a trademark. Generic trademarks are those that end up in the trademark graveyard alongside asprin, cellophane, and pilates, to name a few.
Generic Trademark: The Trademark Graveyard Read More »
There are many businesses now who do not have a physical location at all. They’re strictly an Internet business. They sell only by internet. Then the question becomes what constitutes the actual proper use that qualifies for a federal trademark when you’re just on the Internet?
How to Trademark a Website Read More »
A tone of voice is not what you say, but how you say it. Do you know the tone of voice of your brand. . .
Do You Know Your Brand Voice? Read More »
Why are Pepsi and Apple are good trademarks? Bill and Cheryl discuss why & what you can learn . . .
Why Are Pepsi and Apple Good Trademarks? Read More »
Every brand needs a dream team. That team consists of not only people who help create, communicate, manage, direct, and protect the brand, but also . . .
Brand Dream Team 2014 Read More »
Why is Branding Important? Branding is vital to the survival of almost any online business. Branding includes the thoughts and emotions that are triggered in the consumer when they see your product or interact with your brand. Another reason why branding is important is that brand names, and logos are brand ambassadors for your business.
Brand Protection -Top 10 Mistakes to Avoid Read More »
Imagine if the recipe for COKE was suddenly disclosed for all to know—a multi-billion dollar business would lose its fizz. The formula for COKE is said to be the most heavily guarded trade secret of all time. So, your company is not yet Coca-Cola, but it could be!
Guarding Your Trade Secrets Read More »
Are you an owner of a business with a partner that’s heading for the exit door? Does your company have intellectual property that’s being sold or licensed? Did your company issue stock options that need to be valued? Are you a business owner going through a divorce? Are you involved in a lawsuit over an infringement of a patent, trademark, or copyright? Answer “yes” to just one of these questions, and you are likely to need to call in the services of a business valuation expert.
IP Valuation Basics: Q & A with Melisa Silverman Read More »
Thinking of registering a global trademark for your business? Get your free step-by-step guide to brand protection in international markets, prepared by a leading international trademark attorney today.
Privacy Policy: We hate spam and promise to keep your email address safe.
Privacy Policy: We hate spam and promise to keep your email address safe.
Get this FREE GUIDE today, and you will learn:
Privacy Policy: We hate spam and promise to keep your email address safe.
Privacy Policy: We hate spam and promise to keep your email address safe.
Hint—Five choices and two are really bad. Enter your email and avoid the bad guys.
Privacy Policy: We hate spam and promise to keep your email address safe.
Privacy Policy: We hate spam and promise to keep your email address safe.
