intangible assets

importance of trademark

A Registered Trademark Search is Important [2021]

Most new brand owners perform a registered trademark search to make sure they don’t get sued by a third party. This is most important. And, there are other equally important benefits to performing a trademark business name search. A trademark search provides a detailed picture of the competitive landscape for the goods or services you plan to sell and serve as a road map for future brand expansion.

brand protection

Brand Protection -Top 10 Mistakes to Avoid

Why is Branding Important? Branding is vital to the survival of almost any online business. Branding includes the thoughts and emotions that are triggered in the consumer when they see your product or interact with your brand. Another reason why branding is important is that brand names, and logos are brand ambassadors for your business. …

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Building a valuable brand.

Six Steps to Build a Valuable Brand

Excerpted from the forthcoming book Brandaide

When it comes to trademarks and the brands they represent, there are two paths. One leads to distinction, the other to extinction. The INSURE path teaches brand owners and their brand team six important steps to follow in order to create build and maintain a legally strong brand.

IP Valuation Basics: Q & A with Melisa Silverman

Are you an owner of a business with a partner that’s heading for the exit door? Does your company have intellectual property that’s being sold or licensed? Did your company issue stock options that need to be valued? Are you a business owner going through a divorce? Are you involved in a lawsuit over an infringement of a patent, trademark, or copyright? Answer “yes” to just one of these questions, and you are likely to need to call in the services of a business valuation expert.

International Trademark Registration

Brand Going Global?

Thinking of registering a global trademark for your business? Get your free step-by-step guide to brand protection in international markets, prepared by a leading international trademark attorney today.

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Nine Costly Myths About Trademark Registration

CLICK BELOW TO LEARN THE OTHER SIX



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It’s what you didn’t know to think about that gets you every time!
— FREE CONSUMER GUIDE —

Guide to Trademark Registration Services

Get this FREE GUIDE today, and you will learn:

  • 6 Reasons your application will be refused
  • 7 Must-ask questions when hiring non-legal filing services
  • 6 Registration rip-offs to avoid



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Follow the Rules of Trademark Use in Marketing and Media to Maintain Trademark Rights

Cheryl’s Brand Owners’ Guide to Trademark Use reveals how to establish lawful trademark use necessary to register a trademark and to sustain trademark protection.

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Can You Protect What You Select?

MAKE A SMART CHOICE

Hint—Five choices and two are really bad. Enter your email and avoid the bad guys.

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Start Your Trademark Journey the Right Way

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Registered Trademark - Amazon Bestseller
Thinking of registering a trademark for your business?

Avoid common mistakes when you download three chapters from my best-selling book—totally free.

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Free Guide to Brand Name Selection

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