Most new brand owners perform a registered trademark search to make sure they don’t get sued by a third party. This is most important. And, there are other equally important benefits to performing a trademark business name search. A trademark search provides a detailed picture of the competitive landscape for the goods or services you plan to sell and serve as a road map for future brand expansion.
Why is Branding Important? Branding is vital to the survival of almost any online business. Branding includes the thoughts and emotions that are triggered in the consumer when they see your product or interact with your brand. Another reason why branding is important is that brand names, and logos are brand ambassadors for your business. …
Excerpted from the forthcoming book Brandaide
When it comes to trademarks and the brands they represent, there are two paths. One leads to distinction, the other to extinction. The INSURE path teaches brand owners and their brand team six important steps to follow in order to create build and maintain a legally strong brand.
Are you an owner of a business with a partner that’s heading for the exit door? Does your company have intellectual property that’s being sold or licensed? Did your company issue stock options that need to be valued? Are you a business owner going through a divorce? Are you involved in a lawsuit over an infringement of a patent, trademark, or copyright? Answer “yes” to just one of these questions, and you are likely to need to call in the services of a business valuation expert.