Search
Close this search box.

Guarding Your Trade Secrets

trademark secret

Share This Post

Imagine if the recipe for COKE was suddenly disclosed for all to know—a multi-billion dollar business would lose its fizz. The formula for COKE is said to be the most heavily guarded trade secret of all time. So, your company is not yet Coca-Cola, but it could be! Coca-Cola just has a 125-year head start, and darned good policies in place to protect what’s in that can of COKE.

What are the secrets to your company mojo? Would you want your competitors to know about your customer lists, your sales data, and your secret formulas?

Nearly every business has confidential information. Taking proper steps to safeguard confidential information is a business basic which can be easily overlooked by a startup.

How are you protecting your business mojo, your company trade secrets?

Guard Your Trade Secreta

Treat Confidential Business Information

as Trade Secrets

 

When company secrets are disclosed without consent, and the need to sue arises, the biggest obstacle is often the client’s own inadequate policies. The failure to properly safeguard confidential information can be aired as dirty laundry to defeat the claim. In short, if it’s such a secret, you better be able to prove you guarded it as such!

Protecting company secrets goes well beyond signing proverbial non-disclosure agreements with third parties. A clearly defined company policy with regard to employees is equally important. It should include putting a provision in all employment contracts and limiting access to those who need-to-know. You can even place others on notice by simply stamping or marking documents as “Confidential.”

Protect your company mojo. Learn the best practices to safeguard business trade secrets at Shhh, Can You Keep a Secret?

Updated 11/17/2021

Categories
Archives
Check List Note Pad with Trademark Symbol

Brand Going Global?

Thinking of registering a global trademark for your business? Get your free step-by-step guide to brand protection in international markets, prepared by a leading international trademark attorney today.

Privacy Policy: We hate spam and promise to keep your email address safe.

Nine Costly Myths About Trademark Registration

CLICK BELOW TO LEARN THE OTHER SIX

Privacy Policy: We hate spam and promise to keep your email address safe.

It’s what you didn’t know to think about that gets you every time!
— FREE CONSUMER GUIDE —

Guide to Trademark Registration Services

Get this FREE GUIDE today, and you will learn:

  • 6 Reasons your application will be refused
  • 7 Must-ask questions when hiring non-legal filing services
  • 6 Registration rip-offs to avoid



Privacy Policy: We hate spam and promise to keep your email address safe.

Where should we send the guide?


Privacy Policy: We hate spam and promise to keep your email address safe.

Follow the Rules of Trademark Use in Marketing and Media to Maintain Trademark Rights

Cheryl’s Brand Owners’ Guide to Trademark Use reveals how to establish lawful trademark use necessary to register a trademark and to sustain trademark protection.

Privacy Policy: We hate spam and promise to keep your email address safe.

Can You Protect What You Select?

MAKE A SMART CHOICE

Hint—Five choices and two are really bad. Enter your email and avoid the bad guys.

Privacy Policy: We hate spam and promise to keep your email address safe.

Start Your Trademark Journey the Right Way

— GET 3 FREE CHAPTERS —

Registered Trademark - Amazon Bestseller
Thinking of registering a trademark for your business?

Avoid common mistakes when you download three chapters from my best-selling book—totally free.

Privacy Policy: We hate spam and promise to keep your email address safe.

You are almost there!

Enter your details below and I will send you a FREE copy for

Free Guide to Brand Name Selection

Skip to content