Is your brand expanding outside the U.S.? How do you obtain an international trademark?…
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entrepreneurs
Should a startup register a trademark? How does one actually acquire trademark rights. . .? …
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You're a genius! You've come up with the most original, mind-blowing, market-shattering brand name imaginable - and you're already getting it out there with marketing materials, through your network, on the web. Check yourself against…
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Are you an owner of a business with a partner that’s heading for the exit door? Does your company have intellectual property that’s being sold or licensed? Did your company issue stock options that need…
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Contributors Kyle Hermans and Cheryl Hodgson discuss the AFLAC duck as a case study in brand building. Can emerging brands learn from a boring insurance company that changed its destiny with a brand driving…
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CH: Jonathan, what is it about building a service brand that is more difficult than dealing with a consumer brand? JF: With consumer brands, all of us can immediately see the product that’s being sold and…
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Where will your brand be in 30 years and how can you transform into that vision? Kyle Hermans at Synecticsworld can answer that! …
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Here are a few words of advice: Search within in your industry to narrow the field in an effort to eliminate terms already in use, including terms which are overused and common within a particularly trade…
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Several “do it yourself” or online consumer discount legal service sites advertise trademark filings for deeply discounted prices, plus the filing fees. However, when it comes to trademark filing services, the discount route may not…
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Intangible assets are the most valuable of most businesses. On average, 70% of the purchase price paid to acquire U.S. businesses is for these intangible assets, with over 50% being for the brand. …
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