Startup? Register a Trademark
Should a startup register a trademark? How does one actually acquire trademark rights. . .?
Entrepreneurs
Brand Protection -Top 10 Mistakes to Avoid
Why is Branding Important? Branding is vital to the survival of almost any online business. Branding includes the thoughts and emotions that are triggered in the consumer when they see your product or interact with your brand. Another reason why branding is important is that brand names, and logos are brand ambassadors for your business. …
IP Valuation Basics: Q & A with Melisa Silverman
Are you an owner of a business with a partner that’s heading for the exit door? Does your company have intellectual property that’s being sold or licensed? Did your company issue stock options that need to be valued? Are you a business owner going through a divorce? Are you involved in a lawsuit over an infringement of a patent, trademark, or copyright? Answer “yes” to just one of these questions, and you are likely to need to call in the services of a business valuation expert.
AFLAC Quacker Drives a Brand to Fame & Fortune
Contributors Kyle Hermans and Cheryl Hodgson discuss the AFLAC duck as a case study in brand building. Can emerging brands learn from a boring insurance company that changed its destiny with a brand driving duck? Was it a wise branding choice?
Professional Service Brands (video)
CH: Jonathan, what is it about building a service brand that is more difficult than dealing with a consumer brand?
JF: With consumer brands, all of us can immediately see the product that’s being sold and it’s not the sales person who’s responsible necessarily for selling us or winning over the purchase, it’s the product that we’re buying. With professional services, we look at the professional as the intangible product. It’s the person who is delivering the service, it’s the person that we can engage with, and because none of us are alike, it makes that individual kind of a moving target.
Brand Innovation Never Stops
Where will your brand be in 30 years and how can you transform into that vision?
Kyle Hermans at Synecticsworld can answer that!
DIY TM: Cost vs Value
Several “do it yourself” or online consumer discount legal service sites advertise trademark filings for deeply discounted prices, plus the filing fees. However, when it comes to trademark filing services, the discount route may not…
Order Bump
Intangible assets are the most valuable of most businesses. On average, 70% of the purchase price paid to acquire U.S. businesses is for these intangible assets, with over 50% being for the brand. Yet, they are often the most neglected.
These intangible assets, often referred to as “goodwill,” are extremely valuable and need to be legally protected.
