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Top 10 Branding Mistakes

You're a genius! You've come up with the most original, mind-blowing, market-shattering brand name imaginable - and you're already getting it out there with marketing materials, through your network, on the web. Check yourself against…

2153 Views
Naming Your Baby Brand

Here are a few words of advice: Search within in your industry to narrow the field in an effort to eliminate terms already in use, including terms which are overused and common within a particularly trade…

1589 Views
DIY TM: Cost vs Value

Several “do it yourself” or online consumer discount legal service sites advertise trademark filings for deeply discounted prices, plus the filing fees.  However, when it comes to trademark filing services, the discount route may not…

1726 Views
Order Bump

Intangible assets are the most valuable of most businesses. On average, 70% of the purchase price paid to acquire U.S. businesses is for these intangible assets, with over 50% being for the brand. …

1491 Views