Learn how & why the personal brand can become a registered trademark. What goods and services can be registered? A registered trademark protects against cyber squatting, domain infringement & social media listings.
There are three doors to file a USPTO trademark application. Whether you file on your own or hire a trademark attorney, it’s helpful to understand the three common ways to file your USPTO trademark, and the procedures used by the Trademark Office to decide if your UPSTO trademark application will be approved. The three ways include the Intent to Use Trademark Application, the Actual Use application, and for foreign applicants, to file using an existing foreign trademark application or registration as the basis for a USPTO trademark. The Intent to Use Trademark requires a second step, namely to file a Statement of Use Trademark.
Before joining The Gap Brands late in 2014, Kyle spent years traveling the globe facilitating teams to solve problems, crafting solutions, and maintaining relevancy to consumers. In a candid conversation, Kyle shared an experience of getting down with consumers in their homes and offices, where he looks for clues that lead to break throughs for the brands he represents.
This is the first in a series of excerpts from my interview with Kyle Hermans, for the forthcoming book Brandaide–A Blueprint for the Brand CEO. Kyle offers a rare glimpse into the world of a real life brand innovation master. Kyle Hermans travels the globe leading a diverse array of global brand owners in solving problems. Kyle facilitates brands and their leaders to creative breakthrough, and to innovate. We ask, what does the word “innovation” really mean?
Former members of BLACK FLAG were in a fight over rights to the name and famous logo when a second group called FLAG began touring using the logo. It’s a common problem that can be avoided. A few years ago, the founders of the largest Mexican group in America were jailed in Mexico for two months for attempting to perform in Mexico under their own name.
A registered trademark is vital to protecting your brand in today’s online global market place. Before filing for a registered trademark, review your proposed trademark to see whether it will even qualify for legal protection and approval as a registered trademark. When selecting a trademark to marry to your brand values and message, it’s important to know where a proposed brand name lands on the continuum of legal protection.