Entrepreneurs

ways for file a uspto trademark

Three Ways to File a USPTO Trademark

There are three doors to file a USPTO trademark application. Whether you file on your own or hire a trademark attorney, it’s helpful to understand the three common ways to file your USPTO trademark, and the procedures used by the Trademark Office to decide if your UPSTO trademark application will be approved. The three ways include the Intent to Use Trademark Application, the Actual Use application, and for foreign applicants, to file using an existing foreign trademark application or registration as the basis for a USPTO trademark.  The Intent to Use Trademark requires a second step, namely to file a Statement of Use Trademark.

brand innovation

The Gap’s Kyle Hermans on Brand Innovation

This is the first in a series of excerpts from my interview with Kyle Hermans, for the forthcoming book Brandaide–A Blueprint for the Brand CEO. Kyle offers a rare glimpse into the world of a real life brand innovation master. Kyle Hermans travels the globe leading a diverse array of global brand owners in solving problems. Kyle facilitates brands and their leaders to creative breakthrough, and to innovate. We ask, what does the word “innovation” really mean?

registered trademark

Registered Trademark: 5 Choices

A registered trademark is vital to protecting your brand in today’s online global market place. Before filing for a registered trademark, review your proposed trademark to see whether it will even qualify for legal protection and approval as a registered trademark. When selecting a trademark to marry to your brand values and message, it’s important to know where a proposed brand name lands on the continuum of legal protection.

International Trademark Registration

Brand Going Global?

Thinking of registering a global trademark for your business? Get your free step-by-step guide to brand protection in international markets, prepared by a leading international trademark attorney today.




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Nine Costly Myths About Trademark Registration

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Guide to Trademark Registration Services

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  • 6 Reasons your application will be refused
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Follow the Rules of Trademark Use in Marketing and Media to Maintain Trademark Rights

Cheryl’s Brand Owners’ Guide to Trademark Use reveals how to establish lawful trademark use necessary to register a trademark and to sustain trademark protection.



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Can You Protect What You Select?

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