HOW TO HIRE AN INDEPENDENT CONTRACTOR vs EMPLOYEE by Talmar Anderson, Boss Actions & Cheryl Hodgson, Attorney & Founder of Brandaide Many business owners engage companies and individuals for part-time and project work by hiring 1099 independent contractors, or freelancers. The more modern lingo is the “gig worker” for the gig economy. When […]
1099 Independent Contractor Read More »
Learn how & why the personal brand can become a registered trademark. What goods and services can be registered? A registered trademark protects against cyber squatting, domain infringement & social media listings.
Personal Brands as Registered Trademarks Read More »
There are three doors to file a USPTO trademark application. Whether you file on your own or hire a trademark attorney, it’s helpful to understand the three common ways to file your USPTO trademark, and the procedures used by the Trademark Office to decide if your UPSTO trademark application will be approved. The three ways include the Intent to Use Trademark Application, the Actual Use application, and for foreign applicants, to file using an existing foreign trademark application or registration as the basis for a USPTO trademark. The Intent to Use Trademark requires a second step, namely to file a Statement of Use Trademark.
Three Ways to File a USPTO Trademark Read More »
What does it take to be a breakthrough brand into’s market place? Learn from those who made Interbrand’s inaugural list of breakthrough brands. Is your brand on track to make the cut?
Breakthrough Brand: Learn How to Build Yours Read More »
A recent filing at the U.S. Trademark office for the mark COTTON CANDY is a terrific example of an otherwise generic term that has been used as an arbitrary mark. At the same time it’s also a mark that is suggestive,
An Arbitrary Trademark spun from Cotton Candy Read More »
When it comes to protecting valuable company information, the greatest obstacle is often the business owner’s failure to establish and follow best practices in safeguarding trade secrets and confidential information. Get it in writing!
Protect Trade Secrets with Confidentiality Agreements Read More »
Before joining The Gap Brands late in 2014, Kyle spent years traveling the globe facilitating teams to solve problems, crafting solutions, and maintaining relevancy to consumers. In a candid conversation, Kyle shared an experience of getting down with consumers in their homes and offices, where he looks for clues that lead to break throughs for the brands he represents.
Survey Monkey is not the Path to Brand Innovation Read More »
This is the first in a series of excerpts from my interview with Kyle Hermans, for the forthcoming book Brandaide–A Blueprint for the Brand CEO. Kyle offers a rare glimpse into the world of a real life brand innovation master. Kyle Hermans travels the globe leading a diverse array of global brand owners in solving problems. Kyle facilitates brands and their leaders to creative breakthrough, and to innovate. We ask, what does the word “innovation” really mean?
The Gap’s Kyle Hermans on Brand Innovation Read More »
Former members of BLACK FLAG were in a fight over rights to the name and famous logo when a second group called FLAG began touring using the logo. It’s a common problem that can be avoided. A few years ago, the founders of the largest Mexican group in America were jailed in Mexico for two months for attempting to perform in Mexico under their own name.
Trademark Band Name: Loud Trax & Hodgson Legal Read More »
A registered trademark is vital to protecting your brand in today’s online global market place. Before filing for a registered trademark, review your proposed trademark to see whether it will even qualify for legal protection and approval as a registered trademark. When selecting a trademark to marry to your brand values and message, it’s important to know where a proposed brand name lands on the continuum of legal protection.
Registered Trademark: 5 Choices Read More »
