The Kitchen is suing to prevent Wolfgang Puck from registering the mark THE KITCHEN BY WOLFGANG PUCK. The Kitchen knives are sharpened and the dueling Chefs are ready for battle.…
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enforcement
Not all third party registrants of domains containing a trademark are cybersquatters. Some are innocent domain owners. How does one recognize the innocent and how do they defend against over zealous trademark owners?…
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Trademark registration is only the starting point in maintaining legal rights in a brand name. Trademark monitoring includes implementation of brand protection strategies to reduce risk and liability that result from unattended counterfeiting, diversion, tampering,…
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You just awoke to find your domain name has been hijacked and your website is down, your site replaced by ads for sexual performance enhancing products. Your domain is now owned by an individual in…
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With over 620 (and counting) gTLD's approved for launch by ICANN you need to know this. If you own a brand that matters, it's time to register with the Trademark Clearinghouse . . .…
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Brandjacking, or theft of domains is one of the fastest growing crimes on the Internet. Each week, nearly 3,500 domains are hijacked from rightful owners. If left unchecked, this can seriously impact the value…
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.google is one of the first gTLD's to go live and among the first of hundreds to come. Are your trademarks registered with the Trademark Clearing House?…
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You're a genius! You've come up with the most original, mind-blowing, market-shattering brand name imaginable - and you're already getting it out there with marketing materials, through your network, on the web. Check yourself against…
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There is an old expression: “Hung by the tongue,” meaning something is said that one lives to regret. When it comes to trademark use, this saying is particularly true. Trademark owners are required to…
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Excerpted from the forthcoming book Brandaide When it comes to trademarks and the brands they represent, there are two paths. One leads to distinction, the other to extinction. The INSURE path teaches brand owners and their…
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