Online Brands Need Brand Legitimacy & Brand Authenticity
Does your online brand have brand legitimacy & brand authenticity to ensure your brand reputation with the public? Establish your own brand legitimacy as part of your brand development.
cybersquatting
Personal Brands as Registered Trademarks
Learn how & why the personal brand can become a registered trademark. What goods and services can be registered? A registered trademark protects against cyber squatting, domain infringement & social media listings.
Internet Domain Bully aka Reverse Domain Name Hijacker
Not all third party registrants of domains containing a trademark are cybersquatters. Some are innocent domain owners. How does one recognize the innocent and how do they defend against over zealous trademark owners?
Cyber Security for your Trademarks
Cyber security for registered trademarks is now available by registering with the Trademark Clearinghouse. Are your trademarks secure from online thieves?
5 Things to Do In Case of Domain Hijacking
You just awoke to find your domain name has been hijacked and your website is down, your site replaced by ads for sexual performance enhancing products. Your domain is now owned by an individual in Thailand with a phony name and address.
Or, perhaps you operate a successful on line business in the U.S. and learn someone in Australia has copied your entire site, and launched an Australian version of the site as their own, using your trademark in the domain but with an .au ending?
Trademark Clearinghouse: ICANN as Big Brother?
With over 620 (and counting) gTLD’s approved for launch by ICANN you need to know this. If you own a brand that matters, it’s time to register with the Trademark Clearinghouse . . .
How to Hire a Trademark Attorney Part 2
How does one hire a real expert lawyer for brand protection? The wrong choice can be costly. . .
How to Hire a Trademark Attorney Part 1
For most people, finding and hiring the right attorney can be daunting. When it comes to identifying a trusted trademark lawyer to guide your brand in the global marketplace, the task can be even more daunting, and the wrong choice can be costly. In Part 1 of two parts, we explore the first five things you need to know.
Domain Hijacking
Brandjacking, or theft of domains is one of the fastest growing crimes on the Internet. Each week, nearly 3,500 domains are hijacked from rightful owners. If left unchecked, this can seriously impact the value of your trademark, as well as your company’s bottom line.
Apple Pays $60 million for iPad™ in China
Apple reached into its deep pockets and pulled out a cool $60 million to pay bankrupt Chinese manufacturer Proview Holdings $60 million for the iPad trademark in China. It turns out Apple had hired a U.K. consultant to buy up rights through IP Application Development Ltd., the U.K. company set up by Apple to acquire …
