How to Hire a Trademark Attorney Part 2
How does one hire a real expert lawyer for brand protection? The wrong choice can be costly. . .
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brand protection
How to Hire a Trademark Attorney Part 1
For most people, finding and hiring the right attorney can be daunting. When it comes to identifying a trusted trademark lawyer to guide your brand in the global marketplace, the task can be even more daunting, and the wrong choice can be costly. In Part 1 of two parts, we explore the first five things you need to know.
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Brand Dream Team 2014
Every brand needs a dream team. That team consists of not only people who help create, communicate, manage, direct, and protect the brand, but also . . .
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Are Your Trademarks Safe: gTLD Poaching?
.google is one of the first gTLD’s to go live and among the first of hundreds to come. Are your trademarks registered with the Trademark Clearing House?
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Brand Protection -Top 10 Mistakes to Avoid
Why is Branding Important? Branding is vital to the survival of almost any online business. Branding includes the thoughts and emotions that are triggered in the consumer when they see your product or interact with your brand. Another reason why branding is important is that brand names, and logos are brand ambassadors for your business.
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Brandaide® does not equal Band-Aid®
Choosing a great brand name that is strong and protectable is not always easy. But what happens when you decide to protect that brand by filing for a trademark registration, and someone tries to stop you?
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AFLAC Quacker Drives a Brand to Fame & Fortune
Contributors Kyle Hermans and Cheryl Hodgson discuss the AFLAC duck as a case study in brand building. Can emerging brands learn from a boring insurance company that changed its destiny with a brand driving duck? Was it a wise branding choice?
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Trademark Solicitations: Scammers R Us™
Are you a target? If you hold a trademark, the answer is yes. Trademark applicants and registrants are being targeted by scam solicitations seeking money for “watch” service
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Modern Slaves To Luxury
President Obama attended the Clinton Global Initiative recently in New York speaking to the audience on the troubling issue of human trafficking, a politically-correct word for modern-day slavery. Obama announced administration support to strengthen efforts to assist victims and a focus on acknowledging that human trafficking is being ignored in the U.S. Consumers of fake
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Apple Pays $60 million for iPad™ in China
Apple reached into its deep pockets and pulled out a cool $60 million to pay bankrupt Chinese manufacturer Proview Holdings $60 million for the iPad trademark in China. It turns out Apple had hired a U.K. consultant to buy up rights through IP Application Development Ltd., the U.K. company set up by Apple to acquire
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