Online Brands Need Brand Legitimacy & Brand Authenticity
Does your online brand have brand legitimacy & brand authenticity to ensure your brand reputation with the public? Establish your own brand legitimacy as part of your brand development.
brand protection
Trademark Domain Name Like Hotels.com – Smart?
Early Internet marketers disseminated misinformation leaving many Internet businesses with weak or no brand protection. Marketers in their quest to secure easy search rankings, as well as domain resellers seeking to drive up prices, failed to communicate this important message: A generic term will never be a trademark or brand for the product or service being sold.
Trademark Registration: 6 Reasons You Need One
A registered trademark serves as an insurance policy for online businesses. Do you need one for the names of your products or services? Here are six really good reasons your brand needs a trademark registration.
A Registered Trademark Search is Important [2021]
Most new brand owners perform a registered trademark search to make sure they don’t get sued by a third party. This is most important. And, there are other equally important benefits to performing a trademark business name search. A trademark search provides a detailed picture of the competitive landscape for the goods or services you plan to sell and serve as a road map for future brand expansion.
Brand Guidelines Inform Trademark Use
Brand guidelines are an essential part of sustaining brand protection. Creating an effective brand guide begins with proper trademark use by the brand owner, lest rights are lost. A brand guide instructs team members and licensees on use of trademarks in media and in marketing and advertising.
Personal Brands as Registered Trademarks
Learn how & why the personal brand can become a registered trademark. What goods and services can be registered? A registered trademark protects against cyber squatting, domain infringement & social media listings.
Three Ways to File a USPTO Trademark
There are three doors to file a USPTO trademark application. Whether you file on your own or hire a trademark attorney, it’s helpful to understand the three common ways to file your USPTO trademark, and the procedures used by the Trademark Office to decide if your UPSTO trademark application will be approved. The three ways include the Intent to Use Trademark Application, the Actual Use application, and for foreign applicants, to file using an existing foreign trademark application or registration as the basis for a USPTO trademark. The Intent to Use Trademark requires a second step, namely to file a Statement of Use Trademark.
Madrid Protocol Trademark Registration Traps
The Madrid Protocol is designed to reduce complexities of obtaining international trademark registrations. At first blush, filing for a Madrid Protocol trademark may seem the smart way to go. However, experience has shown that’s not always true.
Foreign Brand Owner’s Guide to US Trademark Registration
Foreign trademark owners that distribute goods or services into the U.S. can file to obtain a US trademark registration. Here’s a guide to the ways to file and the pitfalls along the way.
International Trademark Search for a Registered Trademark
A registered trademark has become vitally important for online brands. And these days, who doesn’t have an online business? Lean how to file for International trademark registration and perform an international trademark search.
