brand protection

registered trademark

Registered Trademark: 5 Choices

Brandaide Blog, Branding, Choosing Brand Names, Protect Your Brand, Select Your Brand /

A registered trademark is vital to protecting your brand in today’s online global market place. Before filing for a registered trademark, review your proposed trademark to see whether it will even qualify for legal protection and approval as a registered trademark. When selecting a trademark to marry to your brand values and message, it’s important to know where a proposed brand name lands on the continuum of legal protection.

Registered Trademark: 5 Choices Read More »

check if your domain name was really hijacked

5 Things to Do In Case of Domain Hijacking

Brand Wars, Brandaide Blog, Sustain Your Brand /

You just awoke to find your domain name has been hijacked and your website is down, your site replaced by ads for sexual performance enhancing products. Your domain is now owned by an individual in Thailand with a phony name and address.

Or, perhaps you operate a successful on line business in the U.S. and learn someone in Australia has copied your entire site, and launched an Australian version of the site as their own, using your trademark in the domain but with an .au ending?

5 Things to Do In Case of Domain Hijacking Read More »

A woman with a shock looked on her face a she reads a rejection of her USPTO trademark application

Why a USPTO Trademark Application Will Be Rejected

Brandaide Blog, Protect Your Brand, Secure Your Brand /

Who wants to go to the expense and time to file for a federal trademark registration for a new brand name and then get rejected? As many as 70% of all trademark filings are initially rejected, with the Examining Lawyer at the USPTO issuing an Office Action refusing registration. Some Office Actions are scary, complicated, and require expert trademark counsel.

Why a USPTO Trademark Application Will Be Rejected Read More »

Skip to content