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brand loyalty

Consumer Switch: How’s your Brand Loyalty?

Consumer loyalty is the behaviour of consistent purchasing of a brand over an extended period of time, measured as a proportion of times a consumer choses the same brand compared to other brands in the same category. Consumer loyalty is, quite rightly, seen as the key to a successful product and business. However, sometimes, even the best quality product does not garner the loyalty it deserves; and even advertising a product may only result in a short-term spike in sales, and may do little to stop consumers from switching to other brands over time.

domain hijacking

Domain Hijacking

Brandjacking, or theft of domains is one of the fastest growing crimes on the Internet. Each week, nearly 3,500 domains are hijacked from rightful owners. If left unchecked, this can seriously impact the value of your trademark, as well as your company’s bottom line.

brand protection

Brand Protection -Top 10 Mistakes to Avoid

Why is Branding Important? Branding is vital to the survival of almost any online business. Branding includes the thoughts and emotions that are triggered in the consumer when they see your product or interact with your brand. Another reason why branding is important is that brand names, and logos are brand ambassadors for your business. …

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Building a valuable brand.

Six Steps to Build a Valuable Brand

Excerpted from the forthcoming book Brandaide

When it comes to trademarks and the brands they represent, there are two paths. One leads to distinction, the other to extinction. The INSURE path teaches brand owners and their brand team six important steps to follow in order to create build and maintain a legally strong brand.

federal trademark search Tiffany Blue

Federal Trademark Search: Naming Your Baby Brand

In a rush of excitement to launch a new product or business, it’s easy to forget that selection of a trademark is not the same as naming a baby. It’s easy to understand why you can’t choose a famous trademark like TIFFANY or TIFFANY BLUE. The selection of a great trademark requires investigation, including a federal trademark search. Begin with Step 1 SELECT, of the Brandaide 3-step trademark process.

trademark watch service

Beware: Watch the Watcher

While the advent of online public filing is a huge convenience to the public and legal practitioners alike, there are potential hazards. An entire industry has emerged, calculated to confuse the trademark applicant and extract fees for “watch services” which for many clients are either unnecessary or overly broad. Even worse, applicants who file without …

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International Trademark Registration

Brand Going Global?

Thinking of registering a global trademark for your business? Get your free step-by-step guide to brand protection in international markets, prepared by a leading international trademark attorney today.




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Nine Costly Myths About Trademark Registration

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It’s what you didn’t know to think about that gets you every time!
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Guide to Trademark Registration Services

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  • 6 Reasons your application will be refused
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Follow the Rules of Trademark Use in Marketing and Media to Maintain Trademark Rights

Cheryl’s Brand Owners’ Guide to Trademark Use reveals how to establish lawful trademark use necessary to register a trademark and to sustain trademark protection.



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Can You Protect What You Select?

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Registered Trademark - Amazon Bestseller
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