Several “do it yourself” or online consumer discount legal service sites advertise trademark filings for deeply discounted prices, plus the filing fees. However, when it comes to trademark filing services, the discount route may not…
DIY TM: Cost vs Value Read More »
Who’s on your Brand Dream Team? The Brand Dream Team are the horsemen of your brand. The brand name, the logo, the two together, and a slogan are the foundation of a strong brand dream team. These are the messengers everything your brand does, says, sells and markets.
Build Your Brand Dream Team: Just Do It. Read More »
A federal registration for trademarks is vital to any business with branded goods and services. However, that trademark registration is merely an important first step along the path to a strong brand. A critical factor in creating and maintaining your brand is enforcement. There are at least three important aspects of a proper trademark enforcement
Who Moved My Brand Space? Read More »
Ready to start your new company and establish your brand? Great! Now put a cork in that enthusiasm and take a pause to really consider your brand’s name.
Trademark Brainstorming Process Made Simple: What Every New Brand Needs to Know Read More »