Why Are Pepsi and Apple Good Trademarks?
Why are Pepsi and Apple are good trademarks? Bill and Cheryl discuss why & what you can learn . . .
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Brandaide Blog
How to Hire a Trademark Attorney Part 2
How does one hire a real expert lawyer for brand protection? The wrong choice can be costly. . .
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Enhancing Your Brand Through Acquisition
There exists a tremendous opportunity for business owners to “build” proactively. How do you prepare your brand for sale as baby boomers read to retire . . .
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How to Choose a Good Trademark
Before launching a new product or service, take some some to make certain you have chosen a good trademark. The new brand owner wants the mark to be . . .
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How to Hire a Trademark Attorney Part 1
For most people, finding and hiring the right attorney can be daunting. When it comes to identifying a trusted trademark lawyer to guide your brand in the global marketplace, the task can be even more daunting, and the wrong choice can be costly. In Part 1 of two parts, we explore the first five things you need to know.
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Apple: Steve Jobs Talks Branding
“Even a great brand needs investment and caring if it’s going to retain its relevance and vitality.” These words were echoed by Steve Jobs when he introduced the Apple Think Different campaign a few years back.
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Brand Dream Team 2014
Every brand needs a dream team. That team consists of not only people who help create, communicate, manage, direct, and protect the brand, but also . . .
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Trademark Registration for Local Business (video)
Trademark experts Cheryl Hodgson and Bill Finkelstein discuss whether a local business needs a trademark registration. As a country of small local shopkeepers, the US by tradition grants some protection without a registration. But don’t rely upon that if you sell in more than one state.
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Consumer Switch: How’s your Brand Loyalty?
Consumer loyalty is the behaviour of consistent purchasing of a brand over an extended period of time, measured as a proportion of times a consumer choses the same brand compared to other brands in the same category. Consumer loyalty is, quite rightly, seen as the key to a successful product and business. However, sometimes, even the best quality product does not garner the loyalty it deserves; and even advertising a product may only result in a short-term spike in sales, and may do little to stop consumers from switching to other brands over time.
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Perez Hilton & Jim Cramer: Related?
Related in that both Jim Cramer and Perez Hilton are iconic personal brands to their respective audiences, brands launched on the Internet and leveraged into off-line profitable empires. Personal brands are no less valuable or profitable than pure product brands.
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