A trademark is a word, symbol, slogan, or even a sound that identifies the source of goods or services in commerce. Nike, for example, and its iconic “swoosh” symbol are both trademarks of the company and instantly recognizable. When the public sees either one on a shoe, people know that they were made by Nike […]
Trademarks: Your “Goodwill” Swoosh Read More »
Who’s on your Brand Dream Team? The Brand Dream Team are the horsemen of your brand. The brand name, the logo, the two together, and a slogan are the foundation of a strong brand dream team. These are the messengers everything your brand does, says, sells and markets.
Build Your Brand Dream Team: Just Do It. Read More »
A federal registration for trademarks is vital to any business with branded goods and services. However, that trademark registration is merely an important first step along the path to a strong brand. A critical factor in creating and maintaining your brand is enforcement. There are at least three important aspects of a proper trademark enforcement
Who Moved My Brand Space? Read More »
The Risks of Relying on Bulk Copyright Registration In the 1990s, many photographers trusted Corbis’ bulk copyright registration program to register their work. However, relying solely on third-party platforms to handle copyright matters can lead to disastrous consequences. Registering copyright for photographers is not just a technicality—it’s a critical step in protecting creative rights. A
Photographers: Don’t Let Bulk Registration Cost You Your Rights Read More »
Ready to start your new company and establish your brand? Great! Now put a cork in that enthusiasm and take a pause to really consider your brand’s name.
Trademark Brainstorming Process Made Simple: What Every New Brand Needs to Know Read More »
We have all seen them. Vendors on the street selling cheap, fake designer handbags and counterfeit luxury watches. On the surface, one wouldn’t give the origination of these products much thought. Who are they hurting, anyway, right?
Counterfeit Goods and Human Trafficking: What You Need to Know Read More »
Short-Term Transfers and Reassignments Can Help SecureCopyright Registration for All Works in a Collective Work Registering copyright in collective works is one of the most effective ways to protect the rights of both publishers and contributors. Without proper registration, creators risk losing essential legal remedies and may even fall under the classification of “orphan
Don’t Transfer Your Copyright in Contribution to A Periodical Forever! Read More »
