A trademark is a word, symbol, slogan, or even a sound that identifies the source of goods or services in commerce. Nike, for example, and its iconic “swoosh” symbol are both trademarks of the company and instantly recognizable. When the public sees either one on a shoe, people know that they were made by Nike […]
Trademarks: Your “Goodwill” Swoosh Read More »
Who’s on your Brand Dream Team? The Brand Dream Team are the horsemen of your brand. The brand name, the logo, the two together, and a slogan are the foundation of a strong brand dream team. These are the messengers everything your brand does, says, sells and markets.
Build Your Brand Dream Team: Just Do It. Read More »
A federal registration for trademarks is vital to any business with branded goods and services. However, that trademark registration is merely an important first step along the path to a strong brand. A critical factor in creating and maintaining your brand is enforcement. There are at least three important aspects of a proper trademark enforcement
Who Moved My Brand Space? Read More »
In the 1990’s, photographers often used Corbis‘ copyright registration program for their photographs. A valid copyright registration is required in order bring a legal action for infringement, and a registration prior to infringement is vital for purposes of obtaining statutory damages and attorneys fees. Without registration, the copyright owner is left to pay his or
Photographers: What’s Your Copyright Lifespan? Read More »
Ready to start your new company and establish your brand? Great! Now put a cork in that enthusiasm and take a pause to really consider your brand’s name.
Trademark Brainstorming Process Read More »
We have all seen them. Vendors on the street selling cheap, fake designer handbags and counterfeit luxury watches. On the surface, one wouldn’t give the origination of these products much thought. Who are they hurting, anyway, right?
Fake Bags, Real Victims Read More »
Short Term Transfers and Reassignments Can Insure Registration of all Works contained in a Collective Work In Parts 1 and 2, we discussed the importance of securing proper copyright registration to preserve important statutory remedies for copyright infringement. The need to register works is all the more urgent in the face of looming “orphan works”
Don’t Transfer Your Copyright in Contribution to A Periodical Forever! Read More »
Thinking of registering a global trademark for your business? Get your free step-by-step guide to brand protection in international markets, prepared by a leading international trademark attorney today.
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