Online Brands Need Brand Legitimacy & Brand Authenticity
Does your online brand have brand legitimacy & brand authenticity to ensure your brand reputation with the public? Establish your own brand legitimacy as part of your brand development.
trademark registration
Trademark Registration: 6 Reasons You Need One
A registered trademark serves as an insurance policy for online businesses. Do you need one for the names of your products or services? Here are six really good reasons your brand needs a trademark registration.
Three Ways to File a USPTO Trademark
There are three doors to file a USPTO trademark application. Whether you file on your own or hire a trademark attorney, it’s helpful to understand the three common ways to file your USPTO trademark, and the procedures used by the Trademark Office to decide if your UPSTO trademark application will be approved. The three ways include the Intent to Use Trademark Application, the Actual Use application, and for foreign applicants, to file using an existing foreign trademark application or registration as the basis for a USPTO trademark. The Intent to Use Trademark requires a second step, namely to file a Statement of Use Trademark.
Madrid Protocol Trademark Registration Traps
The Madrid Protocol is designed to reduce complexities of obtaining international trademark registrations. At first blush, filing for a Madrid Protocol trademark may seem the smart way to go. However, experience has shown that’s not always true.
Foreign Brand Owner’s Guide to US Trademark Registration
Foreign trademark owners that distribute goods or services into the U.S. can file to obtain a US trademark registration. Here’s a guide to the ways to file and the pitfalls along the way.
International Trademark Search for a Registered Trademark
A registered trademark has become vitally important for online brands. And these days, who doesn’t have an online business? Lean how to file for International trademark registration and perform an international trademark search.
An Arbitrary Trademark spun from Cotton Candy
A recent filing at the U.S. Trademark office for the mark COTTON CANDY is a terrific example of an otherwise generic term that has been used as an arbitrary mark. At the same time it’s also a mark that is suggestive,
The Kitchen Boulder v The Kitchen by Wolfgang Puck – a food fight
The Kitchen is suing to prevent Wolfgang Puck from registering the mark THE KITCHEN BY WOLFGANG PUCK. The Kitchen knives are sharpened and the dueling Chefs are ready for battle.
Understanding the Trademark Consent to Use Agreement
Trademark consent to use agreements are routinely used by trademark attorneys in proceedings to register trademarks before the U.S. Trademark Office. Such agreements are also called also called coexistence agreements, or live and let live agreements. The most famous example of a trademark consent to use agreement that was violated than that entered into in 1981 between The Beatles and Apple Computers.
Trade Dress Registration: Trade Dress Examples
Apple has created trade dress intellectual property and obtained a trade dress registration for more than its Apple trademark – the bitten apple. It also has a registered trademark, a trade dress registration for its Apple Store Design.
