Apple has created trade dress intellectual property and obtained a trade dress registration for more than its Apple trademark – the bitten apple. It also has a registered trademark, a trade dress registration for its Apple Store Design.
Trade Dress Registration: Trade Dress Examples Read More »
Should you seek a trademark registration for a hashtag, and what does it take to successfully register? Here’s what you need to know to obtain a registered trademark for a #hashtag
How to trademark a hashtag #hashtag #®trademark Read More »
When it comes to protecting valuable company information, the greatest obstacle is often the business owner’s failure to establish and follow best practices in safeguarding trade secrets and confidential information. Get it in writing!
Protect Trade Secrets with Confidentiality Agreements Read More »
Clients and marketing professionals are often confused as to the difference between registration of a domain name and registering a trademark or service mark. Domains names are not trademarks. A domain is nothing more than an Internet address, much like the street address where you live. Domain names do not afford protection against use of the domain name for competitive products or services unless separate trademark rights are established and registered.
How to Trademark a Domain Read More »
A registered trademark is vital to protecting your brand in today’s online global market place. Before filing for a registered trademark, review your proposed trademark to see whether it will even qualify for legal protection and approval as a registered trademark. When selecting a trademark to marry to your brand values and message, it’s important to know where a proposed brand name lands on the continuum of legal protection.
Registered Trademark: 5 Choices Read More »
For most people, finding and hiring the right attorney can be daunting. When it comes to identifying a trusted trademark lawyer to guide your brand in the global marketplace, the task can be even more daunting, and the wrong choice can be costly. In Part 1 of two parts, we explore the first five things you need to know.
How to Hire a Trademark Attorney Part 1 Read More »
Brandjacking, or theft of domains is one of the fastest growing crimes on the Internet. Each week, nearly 3,500 domains are hijacked from rightful owners. If left unchecked, this can seriously impact the value of your trademark, as well as your company’s bottom line.
Imagine if the recipe for COKE was suddenly disclosed for all to know—a multi-billion dollar business would lose its fizz. The formula for COKE is said to be the most heavily guarded trade secret of all time. So, your company is not yet Coca-Cola, but it could be!
Guarding Your Trade Secrets Read More »
Are you an owner of a business with a partner that’s heading for the exit door? Does your company have intellectual property that’s being sold or licensed? Did your company issue stock options that need to be valued? Are you a business owner going through a divorce? Are you involved in a lawsuit over an infringement of a patent, trademark, or copyright? Answer “yes” to just one of these questions, and you are likely to need to call in the services of a business valuation expert.
IP Valuation Basics: Q & A with Melisa Silverman Read More »
Are you a target? If you hold a trademark, the answer is yes. Trademark applicants and registrants are being targeted by scam solicitations seeking money for “watch” service
Trademark Solicitations: Scammers R Us™ Read More »
Thinking of registering a global trademark for your business? Get your free step-by-step guide to brand protection in international markets, prepared by a leading international trademark attorney today.
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