President Obama attended the Clinton Global Initiative recently in New York speaking to the audience on the troubling issue of human trafficking, a politically-correct word for modern-day slavery. Obama announced administration support to strengthen efforts to assist victims and a focus on acknowledging that human trafficking is being ignored in the U.S. Consumers of fake […]
Modern Slaves To Luxury Read More »
In a rush of excitement to launch a new product or business, it’s easy to forget that selection of a trademark is not the same as naming a baby. It’s easy to understand why you can’t choose a famous trademark like TIFFANY or TIFFANY BLUE. The selection of a great trademark requires investigation, including a federal trademark search. Begin with Step 1 SELECT, of the Brandaide 3-step trademark process.
Federal Trademark Search: Naming Your Baby Brand Read More »
While the advent of online public filing is a huge convenience to the public and legal practitioners alike, there are potential hazards. An entire industry has emerged, calculated to confuse the trademark applicant and extract fees for “watch services” which for many clients are either unnecessary or overly broad. Even worse, applicants who file without
Beware: Watch the Watcher Read More »
Several “do it yourself” or online consumer discount legal service sites advertise trademark filings for deeply discounted prices, plus the filing fees. However, when it comes to trademark filing services, the discount route may not…
DIY TM: Cost vs Value Read More »
The “right of publicity” is a legal doctrine used to prevent unauthorized use of a person’s name, image, or likeness for commercial purposes. There are two major reasons to register an individual’s name as a trademark:…
Who’s on your Brand Dream Team? The Brand Dream Team are the horsemen of your brand. The brand name, the logo, the two together, and a slogan are the foundation of a strong brand dream team. These are the messengers everything your brand does, says, sells and markets.
Build Your Brand Dream Team: Just Do It. Read More »
A federal registration for trademarks is vital to any business with branded goods and services. However, that trademark registration is merely an important first step along the path to a strong brand. A critical factor in creating and maintaining your brand is enforcement. There are at least three important aspects of a proper trademark enforcement
Who Moved My Brand Space? Read More »
The Risks of Relying on Bulk Copyright Registration In the 1990s, many photographers trusted Corbis’ bulk copyright registration program to register their work. However, relying solely on third-party platforms to handle copyright matters can lead to disastrous consequences. Registering copyright for photographers is not just a technicality—it’s a critical step in protecting creative rights. A
Photographers: Don’t Let Bulk Registration Cost You Your Rights Read More »
Ready to start your new company and establish your brand? Great! Now put a cork in that enthusiasm and take a pause to really consider your brand’s name.
Trademark Brainstorming Process Made Simple: What Every New Brand Needs to Know Read More »
