brand management

brand loyalty

Consumer Switch: How’s your Brand Loyalty?

Consumer loyalty is the behaviour of consistent purchasing of a brand over an extended period of time, measured as a proportion of times a consumer choses the same brand compared to other brands in the same category. Consumer loyalty is, quite rightly, seen as the key to a successful product and business. However, sometimes, even the best quality product does not garner the loyalty it deserves; and even advertising a product may only result in a short-term spike in sales, and may do little to stop consumers from switching to other brands over time.

brand protection

Brand Protection -Top 10 Mistakes to Avoid

Why is Branding Important? Branding is vital to the survival of almost any online business. Branding includes the thoughts and emotions that are triggered in the consumer when they see your product or interact with your brand. Another reason why branding is important is that brand names, and logos are brand ambassadors for your business. …

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brand relationships

Brand with Personal Relationships (video)

CH: Jonathan, the personal brand transcends what we actually do for a living.

JF: It should yes, absolutely.

CH: And it really relates to a quality of some sort. It could be something to do with a personal characteristic or something physically and it could be integrity, a personal character: we associate that for example with Colin Powell (integrity). Someone like Margaret Thatcher was known as “The Iron Lady.”

a quality as personal brand

A Quality as Personal Brand

CH: We were also talking earlier about Tim O’Brien and he authored the book “The Power of Personal Branding”: I understand you studied with Tim at one point?

JF: I did, yeah.

CH: I was very impressed with some of the concepts he put forth as he talks about each individual in a service brand, or a personal brand, needing to come up some personal quality. It could be a physical characteristic that you’re known for, or it could be perhaps a personality characteristic or an attitude whether it’s integrity or strength.

federal trademark search Tiffany Blue

Federal Trademark Search: Naming Your Baby Brand

In a rush of excitement to launch a new product or business, it’s easy to forget that selection of a trademark is not the same as naming a baby. It’s easy to understand why you can’t choose a famous trademark like TIFFANY or TIFFANY BLUE. The selection of a great trademark requires investigation, including a federal trademark search. Begin with Step 1 SELECT, of the Brandaide 3-step trademark process.

International Trademark Registration

Brand Going Global?

Thinking of registering a global trademark for your business? Get your free step-by-step guide to brand protection in international markets, prepared by a leading international trademark attorney today.




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Nine Costly Myths About Trademark Registration

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Follow the Rules of Trademark Use in Marketing and Media to Maintain Trademark Rights

Cheryl’s Brand Owners’ Guide to Trademark Use reveals how to establish lawful trademark use necessary to register a trademark and to sustain trademark protection.



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