Brand Dream Team 2014
Every brand needs a dream team. That team consists of not only people who help create, communicate, manage, direct, and protect the brand, but also . . .
brand management
Consumer Switch: How’s your Brand Loyalty?
Consumer loyalty is the behaviour of consistent purchasing of a brand over an extended period of time, measured as a proportion of times a consumer choses the same brand compared to other brands in the same category. Consumer loyalty is, quite rightly, seen as the key to a successful product and business. However, sometimes, even the best quality product does not garner the loyalty it deserves; and even advertising a product may only result in a short-term spike in sales, and may do little to stop consumers from switching to other brands over time.
Brand Protection -Top 10 Mistakes to Avoid
Why is Branding Important? Branding is vital to the survival of almost any online business. Branding includes the thoughts and emotions that are triggered in the consumer when they see your product or interact with your brand. Another reason why branding is important is that brand names, and logos are brand ambassadors for your business. …
Is a Social Media Policy Needed for your Brand?
The Internet has been abuzz with warnings that every company should have a written Social Media policy. These warnings have more recently been followed by equally compelling, but contradictory advice that Social Media policies are not worth the time and money, and aren’t enforceable anyway. So what’s a mindful company trying to do the right thing, to do?
Brand with Personal Relationships (video)
CH: Jonathan, the personal brand transcends what we actually do for a living.
JF: It should yes, absolutely.
CH: And it really relates to a quality of some sort. It could be something to do with a personal characteristic or something physically and it could be integrity, a personal character: we associate that for example with Colin Powell (integrity). Someone like Margaret Thatcher was known as “The Iron Lady.”
A Quality as Personal Brand
CH: We were also talking earlier about Tim O’Brien and he authored the book “The Power of Personal Branding”: I understand you studied with Tim at one point?
JF: I did, yeah.
CH: I was very impressed with some of the concepts he put forth as he talks about each individual in a service brand, or a personal brand, needing to come up some personal quality. It could be a physical characteristic that you’re known for, or it could be perhaps a personality characteristic or an attitude whether it’s integrity or strength.
Brand Innovation Never Stops
Where will your brand be in 30 years and how can you transform into that vision?
Kyle Hermans at Synecticsworld can answer that!
Federal Trademark Search: Naming Your Baby Brand
In a rush of excitement to launch a new product or business, it’s easy to forget that selection of a trademark is not the same as naming a baby. It’s easy to understand why you can’t choose a famous trademark like TIFFANY or TIFFANY BLUE. The selection of a great trademark requires investigation, including a federal trademark search. Begin with Step 1 SELECT, of the Brandaide 3-step trademark process.
Your Name®
The “right of publicity” is a legal doctrine used to prevent unauthorized use of a person’s name, image, or likeness for commercial purposes. There are two major reasons to register an individual’s name as a trademark:…
Build Your Brand Dream Team: Just Do It.
Who’s on your Brand Dream Team? The Brand Dream Team are the horsemen of your brand. The brand name, the logo, the two together, and a slogan are the foundation of a strong brand dream team. These are the messengers everything your brand does, says, sells and markets.
