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how to trademark a website

How to Trademark a Domain

Clients and marketing professionals are often confused as to the difference between registration of a domain name and registering a trademark or service mark. Domains names are not trademarks. A domain is nothing more than an Internet address, much like the street address where you live. Domain names do not afford protection against use of the domain name for competitive products or services unless separate trademark rights are established and registered.

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A woman with a shock looked on her face a she reads a rejection of her USPTO trademark application

Why a USPTO Trademark Application Will Be Rejected

Who wants to go to the expense and time to file for a federal trademark registration for a new brand name and then get rejected? As many as 70% of all trademark filings are initially rejected, with the Examining Lawyer at the USPTO issuing an Office Action refusing registration. Some Office Actions are scary, complicated, and require expert trademark counsel.

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brand loyalty

Consumer Switch: How’s your Brand Loyalty?

Consumer loyalty is the behaviour of consistent purchasing of a brand over an extended period of time, measured as a proportion of times a consumer choses the same brand compared to other brands in the same category. Consumer loyalty is, quite rightly, seen as the key to a successful product and business. However, sometimes, even the best quality product does not garner the loyalty it deserves; and even advertising a product may only result in a short-term spike in sales, and may do little to stop consumers from switching to other brands over time.

Consumer Switch: How’s your Brand Loyalty? Read More »

Check List Note Pad with Trademark Symbol

Brand Going Global?

Thinking of registering a global trademark for your business? Get your free step-by-step guide to brand protection in international markets, prepared by a leading international trademark attorney today.

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Nine Costly Myths About Trademark Registration

CLICK BELOW TO LEARN THE OTHER SIX

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It’s what you didn’t know to think about that gets you every time!
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Guide to Trademark Registration Services

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  • 6 Reasons your application will be refused
  • 7 Must-ask questions when hiring non-legal filing services
  • 6 Registration rip-offs to avoid



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Follow the Rules of Trademark Use in Marketing and Media to Maintain Trademark Rights

Cheryl’s Brand Owners’ Guide to Trademark Use reveals how to establish lawful trademark use necessary to register a trademark and to sustain trademark protection.

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Can You Protect What You Select?

MAKE A SMART CHOICE

Hint—Five choices and two are really bad. Enter your email and avoid the bad guys.

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Start Your Trademark Journey the Right Way

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Free Guide to Brand Name Selection

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