How to Trademark a Name in Canada
How to Trademark a Name in Canada? There are two different filing options. The first is to file using Brandaide Int’l trademark attorneys, or to file directly using the Madrid Protocol. Which one should you choose?
Brandaide Blog
Brand Development Has Three Legs
Brand development includes three pillars or legs–Create. Build. Protect. Each is separate, yet interrelated and equally important. Ignore one, and you’re left with a two-legged stool, wobbly to say the least.
A Registered Trademark Search is Important [2021]
Most new brand owners perform a registered trademark search to make sure they don’t get sued by a third party. This is most important. And, there are other equally important benefits to performing a trademark business name search. A trademark search provides a detailed picture of the competitive landscape for the goods or services you plan to sell and serve as a road map for future brand expansion.
Brand Guidelines Inform Trademark Use
Brand guidelines are an essential part of sustaining brand protection. Creating an effective brand guide begins with proper trademark use by the brand owner, lest rights are lost. A brand guide instructs team members and licensees on use of trademarks in media and in marketing and advertising.
Online Presentation Tool – The Money Matrix Video
Joel Bauer shares the importance of truth and authenticity in branding yourself and your business. The Money Matrix is the vehicle for connection to your audience.
Customer Experience is Brand Experience Video
In this episode, Cheryl and Patti Mara discuss: The inherent value of a thoughtfully designed and delivered customer experience.
How Patti works with business owners and their teams to shift mindset and create solutions for their target audience. Customer service as brand differentiator. The four steps of Patti’s “absolutions recipe” to create a great customer service experience.
Building a Community with Marketing Communication Video
In this episode, Cheryl and Lee discuss: Building a community. Taking time to lay the foundation and build before you launch. Evolving your brand as the needs of your client base evolve. The importance of marketing.
Customer Engagement By Building Community Video
Cheryl and Kyle Hermans reunite to consider the true meaning of the term brand, and how branding has expanded to include the brand relationship to the consumer. The pressures of building a brand in the digital age. branding as means of building community and customer engagement. Kyle’s work in bringing different aspects of an organization together to create collective problem-solving.
HEAL YOUR LIFE® Grows with Brand Extension Video
Patricia Crane discusses how building a global brand workshop for Hay House founder Louise Hay built Brand Extension. Creating the HEAL YOUR LIFE trademark for global workshop leaders. Extending the legacy and global reach of the brand through trademark licensing. Licensing as a means of establishing greater professionalism and credibility in trainings.
Personal Brands as Registered Trademarks
Learn how & why the personal brand can become a registered trademark. What goods and services can be registered? A registered trademark protects against cyber squatting, domain infringement & social media listings.
