For most people, finding and hiring the right attorney can be daunting. When it comes to identifying a trusted trademark lawyer to guide your brand in the global marketplace, the task can be even more daunting, and the wrong choice can be costly. In Part 1 of two parts, we explore the first five things you need to know.
How to Hire a Trademark Attorney Part 1 Read More »
“Even a great brand needs investment and caring if it’s going to retain its relevance and vitality.” These words were echoed by Steve Jobs when he introduced the Apple Think Different campaign a few years back.
Apple: Steve Jobs Talks Branding Read More »
Related in that both Jim Cramer and Perez Hilton are iconic personal brands to their respective audiences, brands launched on the Internet and leveraged into off-line profitable empires. Personal brands are no less valuable or profitable than pure product brands.
Perez Hilton & Jim Cramer: Related? Read More »
Brandjacking, or theft of domains is one of the fastest growing crimes on the Internet. Each week, nearly 3,500 domains are hijacked from rightful owners. If left unchecked, this can seriously impact the value of your trademark, as well as your company’s bottom line.
Why is Branding Important? Branding is vital to the survival of almost any online business. Branding includes the thoughts and emotions that are triggered in the consumer when they see your product or interact with your brand. Another reason why branding is important is that brand names, and logos are brand ambassadors for your business.
Brand Protection -Top 10 Mistakes to Avoid Read More »
Choosing a great brand name that is strong and protectable is not always easy. But what happens when you decide to protect that brand by filing for a trademark registration, and someone tries to stop you?
Brandaide® does not equal Band-Aid® Read More »
Are you an owner of a business with a partner that’s heading for the exit door? Does your company have intellectual property that’s being sold or licensed? Did your company issue stock options that need to be valued? Are you a business owner going through a divorce? Are you involved in a lawsuit over an infringement of a patent, trademark, or copyright? Answer “yes” to just one of these questions, and you are likely to need to call in the services of a business valuation expert.
IP Valuation Basics: Q & A with Melisa Silverman Read More »
Contributors Kyle Hermans and Cheryl Hodgson discuss the AFLAC duck as a case study in brand building. Can emerging brands learn from a boring insurance company that changed its destiny with a brand driving duck? Was it a wise branding choice?
AFLAC Quacker Drives a Brand to Fame & Fortune Read More »
Are you a target? If you hold a trademark, the answer is yes. Trademark applicants and registrants are being targeted by scam solicitations seeking money for “watch” service
Trademark Solicitations: Scammers R Us™ Read More »
President Obama attended the Clinton Global Initiative recently in New York speaking to the audience on the troubling issue of human trafficking, a politically-correct word for modern-day slavery. Obama announced administration support to strengthen efforts to assist victims and a focus on acknowledging that human trafficking is being ignored in the U.S. Consumers of fake
Modern Slaves To Luxury Read More »
