What does it take to be a breakthrough brand into’s market place? Learn from those who made Interbrand’s inaugural list of breakthrough brands. Is your brand on track to make the cut?
Breakthrough Brand: Learn How to Build Yours Read More »
Join global trademark practitioners in a roundtable as they discuss how create a resilient social media strategy for your brand. What are the fundamental elements to include in an internal social media policy and how should these polices be communicated to staff?
Create a Social Media Policy in Web 2.0 Read More »
Join global trademark practitioners in a roundtable as they discuss how create a resilient social media strategy for your brand. What are the fundamental elements to include in an internal social media policy and how should these polices be communicated to staff?
Protect your brand in the Web 2.0 environment Read More »
Consumer loyalty is the behaviour of consistent purchasing of a brand over an extended period of time, measured as a proportion of times a consumer choses the same brand compared to other brands in the same category. Consumer loyalty is, quite rightly, seen as the key to a successful product and business. However, sometimes, even the best quality product does not garner the loyalty it deserves; and even advertising a product may only result in a short-term spike in sales, and may do little to stop consumers from switching to other brands over time.
Consumer Switch: How’s your Brand Loyalty? Read More »
Related in that both Jim Cramer and Perez Hilton are iconic personal brands to their respective audiences, brands launched on the Internet and leveraged into off-line profitable empires. Personal brands are no less valuable or profitable than pure product brands.
Perez Hilton & Jim Cramer: Related? Read More »
The Internet has been abuzz with warnings that every company should have a written Social Media policy. These warnings have more recently been followed by equally compelling, but contradictory advice that Social Media policies are not worth the time and money, and aren’t enforceable anyway. So what’s a mindful company trying to do the right thing, to do?
Is a Social Media Policy Needed for your Brand? Read More »
Cheryl Hodgson and Kyle Hermans begin a series of brand conversations designed for emerging brand owners as they position and grow their brands for success. In this conversation, Kyle and Cheryl explore the secret Apple Brand Sauce that’s behind the apple story.
Secret APPLE Sauce Read More »
