Create and Register a Trademarkable Brand in six steps. The steps you take before you file determine your success, and include performing a trademark search, and finding a professional who can help you understand the potential risks and liabilities associated with your brand
A Trademarkable Brand in Six Steps Read More »
Early Internet marketers disseminated misinformation leaving many Internet businesses with weak or no brand protection. Marketers in their quest to secure easy search rankings, as well as domain resellers seeking to drive up prices, failed to communicate this important message: A generic term will never be a trademark or brand for the product or service being sold.
Trademark Domain Name Like Hotels.com – Smart? Read More »
Imagine if the recipe for COKE was suddenly disclosed for all to know—a multi-billion dollar business would lose its fizz. The formula for COKE is said to be the most heavily guarded trade secret of all time. So, your company is not yet Coca-Cola, but it could be!
Guarding Your Trade Secrets Read More »
Choosing a great brand name that is strong and protectable is not always easy. But what happens when you decide to protect that brand by filing for a trademark registration, and someone tries to stop you?
Brandaide® does not equal Band-Aid® Read More »
A trademark is a word, symbol, slogan, or even a sound that identifies the source of goods or services in commerce. Nike, for example, and its iconic “swoosh” symbol are both trademarks of the company and instantly recognizable. When the public sees either one on a shoe, people know that they were made by Nike
Trademarks: Your “Goodwill” Swoosh Read More »
Ready to start your new company and establish your brand? Great! Now put a cork in that enthusiasm and take a pause to really consider your brand’s name.
Trademark Brainstorming Process Made Simple: What Every New Brand Needs to Know Read More »
