A registered trademark serves as an insurance policy for online businesses. Do you need one for the names of your products or services? Here are six really good reasons your brand needs a trademark registration.
There are three doors to file a USPTO trademark application. Whether you file on your own or hire a trademark attorney, it’s helpful to understand the three common ways to file your USPTO trademark, and the procedures used by the Trademark Office to decide if your UPSTO trademark application will be approved. The three ways include the Intent to Use Trademark Application, the Actual Use application, and for foreign applicants, to file using an existing foreign trademark application or registration as the basis for a USPTO trademark. The Intent to Use Trademark requires a second step, namely to file a Statement of Use Trademark.
Trademark consent to use agreements are routinely used by trademark attorneys in proceedings to register trademarks before the U.S. Trademark Office. Such agreements are also called also called coexistence agreements, or live and let live agreements. The most famous example of a trademark consent to use agreement that was violated than that entered into in 1981 between The Beatles and Apple Computers.
The Internet has been abuzz with warnings that every company should have a written Social Media policy. These warnings have more recently been followed by equally compelling, but contradictory advice that Social Media policies are not worth the time and money, and aren’t enforceable anyway. So what’s a mindful company trying to do the right thing, to do?