Early Internet marketers disseminated misinformation leaving many Internet businesses with weak or no brand protection. Marketers in their quest to secure easy search rankings, as well as domain resellers seeking to drive up prices, failed to communicate this important message: A generic term will never be a trademark or brand for the product or service being sold.
Trademark Domain Name Like Hotels.com – Smart? Read More »
A registered trademark serves as an insurance policy for online businesses. Do you need one for the names of your products or services? Here are six really good reasons your brand needs a trademark registration.
Trademark Registration: 6 Reasons You Need One Read More »
There are three doors to file a USPTO trademark application. Whether you file on your own or hire a trademark attorney, it’s helpful to understand the three common ways to file your USPTO trademark, and the procedures used by the Trademark Office to decide if your UPSTO trademark application will be approved. The three ways include the Intent to Use Trademark Application, the Actual Use application, and for foreign applicants, to file using an existing foreign trademark application or registration as the basis for a USPTO trademark. The Intent to Use Trademark requires a second step, namely to file a Statement of Use Trademark.
Three Ways to File a USPTO Trademark Read More »
What does it take to be a breakthrough brand into’s market place? Learn from those who made Interbrand’s inaugural list of breakthrough brands. Is your brand on track to make the cut?
Breakthrough Brand: Learn How to Build Yours Read More »
Use the brand lens to ask how each management decision you make will affect your brand. If you have a strong brand strategy – one that you believe in – then, by all means, make the decision that will do the most to help you keep your brand promise.
Brand Marketing Viewed Through the Brand Lens Read More »
Former members of BLACK FLAG were in a fight over rights to the name and famous logo when a second group called FLAG began touring using the logo. It’s a common problem that can be avoided. A few years ago, the founders of the largest Mexican group in America were jailed in Mexico for two months for attempting to perform in Mexico under their own name.
Trademark Band Name: Loud Trax & Hodgson Legal Read More »
A tone of voice is not what you say, but how you say it. Do you know the tone of voice of your brand. . .
Do You Know Your Brand Voice? Read More »
Should a startup register a trademark? How does one actually acquire trademark rights. . .?
Startup? Register a Trademark Read More »
Why are Pepsi and Apple are good trademarks? Bill and Cheryl discuss why & what you can learn . . .
Why Are Pepsi and Apple Good Trademarks? Read More »
There exists a tremendous opportunity for business owners to “build” proactively. How do you prepare your brand for sale as baby boomers read to retire . . .
Enhancing Your Brand Through Acquisition Read More »
