A federal registration for trademarks is vital to any business with branded goods and services. However, that trademark registration is merely an important first step along the path to a strong brand. A critical factor in creating and maintaining your brand is enforcement. There are at least three important aspects of a proper trademark enforcement …
Ready to start your new company and establish your brand? Great! Now put a cork in that enthusiasm and take a pause to really consider your brand’s name.
We have all seen them. Vendors on the street selling cheap, fake designer handbags and counterfeit luxury watches. On the surface, one wouldn’t give the origination of these products much thought. Who are they hurting, anyway, right?
Thinking of registering a global trademark for your business? Get your free step-by-step guide to brand protection in international markets, prepared by a leading international trademark attorney today.
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