Does your online brand have brand legitimacy & brand authenticity to ensure your brand reputation with the public? Establish your own brand legitimacy as part of your brand development.
A registered trademark serves as an insurance policy for online businesses. Do you need one for the names of your products or services? Here are six really good reasons your brand needs a trademark registration.
Brand guidelines are an essential part of sustaining brand protection. Creating an effective brand guide begins with proper trademark use by the brand owner, lest rights are lost. A brand guide instructs team members and licensees on use of trademarks in media and in marketing and advertising.
What does it take to be a breakthrough brand into’s market place? Learn from those who made Interbrand’s inaugural list of breakthrough brands. Is your brand on track to make the cut?
A trademark that falls victim to genericide is referred to as a generic trademark. This by definition is an oxymoron, since a generic term can never be a trademark. Generic trademarks are those that end up in the trademark graveyard alongside asprin, cellophane, and pilates, to name a few.
Should you seek a trademark registration for a hashtag, and what does it take to successfully register? Here’s what you need to know to obtain a registered trademark for a #hashtag
Use the brand lens to ask how each management decision you make will affect your brand. If you have a strong brand strategy – one that you believe in – then, by all means, make the decision that will do the most to help you keep your brand promise.
When it comes to protecting valuable company information, the greatest obstacle is often the business owner’s failure to establish and follow best practices in safeguarding trade secrets and confidential information. Get it in writing!
Former members of BLACK FLAG were in a fight over rights to the name and famous logo when a second group called FLAG began touring using the logo. It’s a common problem that can be avoided. A few years ago, the founders of the largest Mexican group in America were jailed in Mexico for two months for attempting to perform in Mexico under their own name.