When it comes to protecting valuable company information, the greatest obstacle is often the business owner’s failure to establish and follow best practices in safeguarding trade secrets and confidential information. Get it in writing!
Protect Trade Secrets with Confidentiality Agreements Read More »
Before joining The Gap Brands late in 2014, Kyle spent years traveling the globe facilitating teams to solve problems, crafting solutions, and maintaining relevancy to consumers. In a candid conversation, Kyle shared an experience of getting down with consumers in their homes and offices, where he looks for clues that lead to break throughs for the brands he represents.
Survey Monkey is not the Path to Brand Innovation Read More »
Descriptive trademarks are “bad brands,” since they don’t qualify for trademark registration. They spend 5 years on the Supplemental Register and after release, must still prove secondary meaning aka acquired distinctiveness in order to be enforceable against third parties. This is an expensive, difficult hurdle most that most can never meet.
Descriptive Trademark Sent to Rehab for Bad Brands Read More »
Clients and marketing professionals are often confused as to the difference between registration of a domain name and registering a trademark or service mark. Domains names are not trademarks. A domain is nothing more than an Internet address, much like the street address where you live. Domain names do not afford protection against use of the domain name for competitive products or services unless separate trademark rights are established and registered.
How to Trademark a Domain Read More »
Trademark registration is only the starting point in maintaining legal rights in a brand name. Trademark monitoring includes implementation of brand protection strategies to reduce risk and liability that result from unattended counterfeiting, diversion, tampering, and theft.
5 Steps to Trademark Monitoring (Easy) Read More »
A registered trademark is vital to protecting your brand in today’s online global market place. Before filing for a registered trademark, review your proposed trademark to see whether it will even qualify for legal protection and approval as a registered trademark. When selecting a trademark to marry to your brand values and message, it’s important to know where a proposed brand name lands on the continuum of legal protection.
Registered Trademark: 5 Choices Read More »
In a dispute between two users of the mark Three Palms for hotels, a legal mess erupted, when both of whom failed to register a trademark before starting in business. Which Three Palms user got rights to expand into the rest of U.S?
Trademarking a Business Name Read More »
You just awoke to find your domain name has been hijacked and your website is down, your site replaced by ads for sexual performance enhancing products. Your domain is now owned by an individua