Breakthrough Brand: Learn How to Build Yours
What does it take to be a breakthrough brand into’s market place? Learn from those who made Interbrand’s inaugural list of breakthrough brands. Is your brand on track to make the cut?
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Do You Know Your Brand Voice?
A tone of voice is not what you say, but how you say it. Do you know the tone of voice of your brand. . .
Modern Slaves To Luxury
President Obama attended the Clinton Global Initiative recently in New York speaking to the audience on the troubling issue of human trafficking, a politically-correct word for modern-day slavery. Obama announced administration support to strengthen efforts to assist victims and a focus on acknowledging that human trafficking is being ignored in the U.S. Consumers of fake …
Trademarks: Your “Goodwill” Swoosh
A trademark is a word, symbol, slogan, or even a sound that identifies the source of goods or services in commerce. Nike, for example, and its iconic “swoosh” symbol are both trademarks of the company and instantly recognizable. When the public sees either one on a shoe, people know that they were made by Nike …
Fake Bags, Real Victims
We have all seen them. Vendors on the street selling cheap, fake designer handbags and counterfeit luxury watches. On the surface, one wouldn’t give the origination of these products much thought. Who are they hurting, anyway, right?
