Brand development includes three pillars or legs–Create. Build. Protect. Each is separate, yet interrelated and equally important. Ignore one, and you’re left with a two-legged stool, wobbly to say the least.
Brand Development Has Three Legs Read More »
Clients and marketing professionals are often confused as to the difference between registration of a domain name and registering a trademark or service mark. Domains names are not trademarks. A domain is nothing more than an Internet address, much like the street address where you live. Domain names do not afford protection against use of the domain name for competitive products or services unless separate trademark rights are established and registered.
How to Trademark a Domain Read More »
Why are Pepsi and Apple are good trademarks? Bill and Cheryl discuss why & what you can learn . . .
Why Are Pepsi and Apple Good Trademarks? Read More »
Are you an owner of a business with a partner that’s heading for the exit door? Does your company have intellectual property that’s being sold or licensed? Did your company issue stock options that need to be valued? Are you a business owner going through a divorce? Are you involved in a lawsuit over an infringement of a patent, trademark, or copyright? Answer “yes” to just one of these questions, and you are likely to need to call in the services of a business valuation expert.
IP Valuation Basics: Q & A with Melisa Silverman Read More »
A trademark is a word, symbol, slogan, or even a sound that identifies the source of goods or services in commerce. Nike, for example, and its iconic “swoosh” symbol are both trademarks of the company and instantly recognizable. When the public sees either one on a shoe, people know that they were made by Nike
Trademarks: Your “Goodwill” Swoosh Read More »
Intangible assets are the most valuable of most businesses. On average, 70% of the purchase price paid to acquire U.S. businesses is for these intangible assets, with over 50% being for the brand. Yet, they are often the most neglected.
These intangible assets, often referred to as “goodwill,” are extremely valuable and need to be legally protected.
