trademark

federal trademark search Tiffany Blue

Federal Trademark Search: Naming Your Baby Brand

Brandaide Blog, Choosing Brand Names, Select Your Brand /

In a rush of excitement to launch a new product or business, it’s easy to forget that selection of a trademark is not the same as naming a baby. It’s easy to understand why you can’t choose a famous trademark like TIFFANY or TIFFANY BLUE. The selection of a great trademark requires investigation, including a federal trademark search. Begin with Step 1 SELECT, of the Brandaide 3-step trademark process.

Federal Trademark Search: Naming Your Baby Brand Read More »

trademark watch service

Beware: Watch the Watcher

Brandaide Blog, Consumer Alert, Secure Your Brand, Select | Secure | Sustain /

While the advent of online public filing is a huge convenience to the public and legal practitioners alike, there are potential hazards. An entire industry has emerged, calculated to confuse the trademark applicant and extract fees for “watch services” which for many clients are either unnecessary or overly broad. Even worse, applicants who file without

Beware: Watch the Watcher Read More »

order bump

Order Bump

Uncategorized /

Intangible assets are the most valuable of most businesses. On average, 70% of the purchase price paid to acquire U.S. businesses is for these intangible assets, with over 50% being for the brand. Yet, they are often the most neglected.

These intangible assets, often referred to as “goodwill,” are extremely valuable and need to be legally protected.

Order Bump Read More »

Skip to content