Finger pointing to a note book with right and on a drawing of logos to prepare brand guidelines to instruct on trademark use

Brand Guidelines Inform Trademark Use

Brandaide Blog, Branding, Protect Your Brand, Sustain Your Brand /

Brand guidelines are an essential part of sustaining brand protection. Creating an effective brand guide begins with proper trademark use by the brand owner, lest rights are lost. A brand guide instructs team members and licensees on use of trademarks in media and in marketing and advertising.

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