In a dispute between two users of the mark Three Palms for hotels, a legal mess erupted, when both of whom failed to register a trademark before starting in business. Which Three Palms user got rights to expand into the rest of U.S?
Trademark experts Cheryl Hodgson and Bill Finkelstein discuss whether a local business needs a trademark registration. As a country of small local shopkeepers, the US by tradition grants some protection without a registration. But don’t rely upon that if you sell in more than one state.